Comments on: WTF Citibank Viral ad

By: shalabh

shalabh — Fri, 10 Jul 2009 05:08:43 +0000

@Krish LoL really.
Either which ways it was more a commentary on the creative than the agency or the brand.
And thank God I mentioned both creatives.
Funny. Really.

By: Krish

Krish — Fri, 10 Jul 2009 04:32:13 +0000

Dude Both the virals(Chidiya Udi one too) were done by Web Chutney. Lol. Well the blame for this screwup lies with the bank for insisting for such a crappy viral inspite of warnings of its faliure.

By: Amit

Amit — Wed, 27 May 2009 04:53:46 +0000

Shalabh – i have to agree with JG here.

I thought the ad was hilarous. It was so far below contempt that i laughed out loud – in office! It reminded me of one of those Mithun / Govinda 1980s movies… which are so cheesy that i still watch them when they wash up on TV sometime.

Its a different matter that I wouldn’t trust Citi with anyone’s money – so i dont care either way.

The Chidiya-ud ad is a classic. Just brillint.

By: shalabh

shalabh — Thu, 07 May 2009 06:29:12 +0000

@tarun…wow! and I thought I was being harsh! Brother this is the case with many mainstream agencies out there- I think the trick is to find the agency with the right mindset and realize that creativity cannot be commoditized.
@jay yes it was hilarious – in a tragic sort of way to me as well. Though I am sure the companies involved could do without buzz like this.

By: JG

JG — Thu, 07 May 2009 05:06:14 +0000

I don’t know, Shalabh… I think the ad is hillllarious!

Maybe the emotion they were going for is ‘amusing’! Think about it — the production values are soooo pathetic that it almost seems intentional. And they definitely got some buzz since we are talking about it.

By: Tarun

Tarun — Tue, 05 May 2009 19:30:41 +0000

Really WTH were they thinking.
I think its a shame to have an ad like this for a bank like that.
The agency should be fired and the guy who approved it for release should be fired too!!!!!