Comments on: Video- You don’t need big bucks to make a TV commercial http://chasingthestorm.com/video-you-dont-need-big-bucks-to-make-a-tv-commercial/ Covers intuitive marketing, digital media, pop culture, memes and entrepreneurship. Original Content. Real Opinions. Sporadically sarcastic. Fri, 11 Jun 2010 18:20:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Shalabh Pandey on Business, Marketing, Digital Media, Mind Hacks and Grown up stuff. Asian perspective. » Blog Archive » Online Videos and creativity on a budget http://chasingthestorm.com/video-you-dont-need-big-bucks-to-make-a-tv-commercial/comment-page-1/#comment-1023 Shalabh Pandey on Business, Marketing, Digital Media, Mind Hacks and Grown up stuff. Asian perspective. » Blog Archive » Online Videos and creativity on a budget Sun, 05 Jul 2009 00:19:06 +0000 http://chasingthestorm.com/?p=648#comment-1023 [...] have at many occasions talked about how creativity need not be at earth shattering costs. And though some marketing [...] [...] have at many occasions talked about how creativity need not be at earth shattering costs. And though some marketing [...]

]]> By: Joey http://chasingthestorm.com/video-you-dont-need-big-bucks-to-make-a-tv-commercial/comment-page-1/#comment-255 Joey Thu, 26 Feb 2009 05:13:42 +0000 http://chasingthestorm.com/?p=648#comment-255 Hi, it's good that you wrote back to clarify on your post The video alongside with the few words description was misleading at first. However, your additional comments does at least throw more light behind what exactly you were trying to articulate in your post. cheers! joey Hi, it’s good that you wrote back to clarify on your post

The video alongside with the few words description was misleading at first.

However, your additional comments does at least throw more light behind what exactly you were trying to articulate in your post.

cheers!

joey

]]> By: shalabh http://chasingthestorm.com/video-you-dont-need-big-bucks-to-make-a-tv-commercial/comment-page-1/#comment-254 shalabh Thu, 26 Feb 2009 04:30:14 +0000 http://chasingthestorm.com/?p=648#comment-254 Hi Joey, There are a few things at play here- *Good marketing does not equal 'classy'- and really what appeals to me-and-you does not necessarily appeal to everyone else in the same way. We don't know what neighborhood is he selling to (Montgomery or beyond) or who are the people he is speaking to- but again- you can safely assume. And we know the product. *Remember this seems to be done in like 2006- and must have caused quite a stir- just by the virtue of the fact that it is an online video (or someone put it online) and some raw (sharable)appeal for its audience *It has been viewed 3.8 million times- of course raw entertainment value can be attributed to this. But then 8000 text comments (0.2% - comment to views)- most positive (on a platform infamous for its non- sensical comments)- send a signal that there is something interesting at play. This has been favorited 12.5k times (0.3% favorites to view ratio) and there are like 14 video responses- some really flattering- people actually going to the mall to do their own tour and interview with the creator. The guy almost became a big celebrity it seems- and so would the store visits as you can imagine. *This just tells you that with an on ground approach (knowing what appeals to your audience)- and utilizing a powerful tool can do Having said that- don't try this at home- for every successful attempt, there have been many failed approaches. Super expert supervision recommended :p Hi Joey,
There are a few things at play here-
*Good marketing does not equal ‘classy’- and really what appeals to me-and-you does not necessarily appeal to everyone else in the same way.
We don’t know what neighborhood is he selling to (Montgomery or beyond) or who are the people he is speaking to- but again- you can safely assume. And we know the product.

*Remember this seems to be done in like 2006- and must have caused quite a stir- just by the virtue of the fact that it is an online video (or someone put it online) and some raw (sharable)appeal for its audience

*It has been viewed 3.8 million times- of course raw entertainment value can be attributed to this. But then 8000 text comments (0.2% – comment to views)- most positive (on a platform infamous for its non- sensical comments)- send a signal that there is something interesting at play.

This has been favorited 12.5k times (0.3% favorites to view ratio) and there are like 14 video responses- some really flattering- people actually going to the mall to do their own tour and interview with the creator. The guy almost became a big celebrity it seems- and so would the store visits as you can imagine.

*This just tells you that with an on ground approach (knowing what appeals to your audience)- and utilizing a powerful tool can do

Having said that- don’t try this at home- for every successful attempt, there have been many failed approaches. Super expert supervision recommended :p

]]> By: Joey http://chasingthestorm.com/video-you-dont-need-big-bucks-to-make-a-tv-commercial/comment-page-1/#comment-247 Joey Wed, 25 Feb 2009 07:56:57 +0000 http://chasingthestorm.com/?p=648#comment-247 one of the worst I ever seen. Marketers are best to stay away from this type of approach. if not doom day for the brand is near. Viral does not mean bad taste one of the worst I ever seen.

Marketers are best to stay away from this type of approach. if not doom day for the brand is near.

Viral does not mean bad taste

]]>