Hi Joey,
There are a few things at play here-
*Good marketing does not equal ‘classy’- and really what appeals to me-and-you does not necessarily appeal to everyone else in the same way.
We don’t know what neighborhood is he selling to (Montgomery or beyond) or who are the people he is speaking to- but again- you can safely assume. And we know the product.

*Remember this seems to be done in like 2006- and must have caused quite a stir- just by the virtue of the fact that it is an online video (or someone put it online) and some raw (sharable)appeal for its audience

*It has been viewed 3.8 million times- of course raw entertainment value can be attributed to this. But then 8000 text comments (0.2% – comment to views)- most positive (on a platform infamous for its non- sensical comments)- send a signal that there is something interesting at play.

This has been favorited 12.5k times (0.3% favorites to view ratio) and there are like 14 video responses- some really flattering- people actually going to the mall to do their own tour and interview with the creator. The guy almost became a big celebrity it seems- and so would the store visits as you can imagine.

*This just tells you that with an on ground approach (knowing what appeals to your audience)- and utilizing a powerful tool can do

Having said that- don’t try this at home- for every successful attempt, there have been many failed approaches. Super expert supervision recommended :p