Whew!

We did this about a fortnight ago. A (apprx) 40 minute discussion caught on video- on Start ups, funding story and advertising on Social media- amongst many other things. Between me (Shalabh Pandey) and the CEO and co-founder of Orsiso- Thorben Linneberg.

I finally managed to clean up the video and uploaded the final video brainstorm- after about 2 weeks of having shot it.

Featuring the entire series in 4 parts- so enjoy this over the next few posts.

Part 1 of 4:

This is our first time doing a video- and the quality is a bit low. The video was on analgue tape- and I had only Windows Movie Maker- to help me with the editing. There was a time lag between the video and the audio- which was proving impossible to curate in WMM. And hence the quality is still not up to my satisfaction, but after having spent close to 25 hours or more on this- I thought I’d better get this up and running now.

The problem with me is I cannot compromise on quality of end product- and that pushes me to do as much as is within the outer boundaries of my limits.

But I believe web video is the future- and there are learnings for the next time.

• One learning has been that even though you can manage without the best equipment and software- it is not advisable to do so. You end up spending too much time and effort just cleaning the whole thing up.
• Another learning for me has been- in the absence of external mikes, speak up! My voice is a bit soft, and I also have a bit of a hunch- and since video is about presentation, it shows. Tip to remember next time.

Overall, it went off well- we had some help too- from Orsiso’s side- we had Laurent Roux- Business Director- helping co-ordinate- and from ChasingTheStorm we had some great help from Mohd Hisham with the camera set up.

The objective was to introduce Orsiso and alongside also have a little discussion session around the Web landscape of today.

In the first section, we discuss largely about Orsiso- how it aggregates various social networks and organizes your social life on the internet.

In the second section, we move on to discussing advertising and social networks

In the third section- we discuss whether downloadable applications are back or the browser based applications?

And in the last section, we discuss How to market a start up- basis Orsiso’s experience.

Enjoy!

Shalabh