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Home » Archive

Articles tagged with: viral

Digital Media trends, GermFeed, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »

[28 Mar 2012 | One Comment | ]
Social Asset Snack and Content Marketing

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Advertising, BrainStorm, Digital Media trends, online marketing, online media, web 2.0 »

[10 Nov 2009 | 4 Comments | ]
Extrememly rare job openings of a marketing agency of the future

Part 2 of the Marketing services agency of the future. This time- the job skills.

Advertising, Digital Media trends, Emerging Technologies, Gaming, GermFeed, online marketing, social media, web 2.0 »

[12 Sep 2009 | No Comment | ]
Facebook app marketing

An example of marketing through a Facebook app. A recent example of Vitamin Water.

Advertising, BrainStorm, Digital Media trends, GermFeed, online marketing, online media, social media, video, web 2.0 »

[21 Aug 2009 | One Comment | ]
A Viral campaign over Twitter, Facebook and YouTube- what went wrong?

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

Advertising, BrainStorm, Digital Media trends, GermFeed, online media, social media, web 2.0 »

[20 Jul 2009 | One Comment | ]
Digital Pop culture

Digital Media has its own pop culture. I list a few of them here.

Advertising, Digital Media trends, online marketing, online media, social media, start up, video, web 2.0 »

[7 Jun 2009 | No Comment | ]
B2B marketing is easy. Eat Grasshoppers. (A case study to chew on- literally!)

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

Advertising, Hilarious, online media, video »

[24 Feb 2009 | 4 Comments | ]

Courtsey Pitch Hong Kong
Enough said. Watch. Laugh. Learn.
[youtube FJ3oHpup-pk]

GermFeed, Hilarious, online media, social media, video, web 2.0 »

[16 Jan 2009 | One Comment | ]
Mr “Bombastic” Bean in PC vs Mac ad- GermFeed

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

online marketing, social media, video, web 2.0 »

[26 Sep 2008 | No Comment | ]

What goes into the making of blockbuster viral videos? Truth be told- nobody knows. Not Spielberg, not Rowling (and definitely not Stallone). Its like jazz music- nobody is quite sure whats the exact definition, but you can tell when you hear it. Its like that chapter in Blink that describes how the top tennis players themselves cannot explain what makes them serve like the way they do. They just do it!