As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Part 2 of the Marketing services agency of the future. This time- the job skills.

An example of marketing through a Facebook app. A recent example of Vitamin Water.

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

Digital Media has its own pop culture. I list a few of them here.

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

Courtsey Pitch Hong Kong
Enough said. Watch. Laugh. Learn.
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This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

What goes into the making of blockbuster viral videos? Truth be told- nobody knows. Not Spielberg, not Rowling (and definitely not Stallone). Its like jazz music- nobody is quite sure whats the exact definition, but you can tell when you hear it. Its like that chapter in Blink that describes how the top tennis players themselves cannot explain what makes them serve like the way they do. They just do it!