How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

May 13th. The day when Brand management as a science was born. And that made me think of whether today’s marketing services/advertising/media/PR industry is treading the right path- and some questions/observations from me. Do you have the same questions?

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

Samsung put together this neat little video featuring ten great optical illusions demonstrated in a little over 2 minutes. Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. Check this innovative marketing video…

What is GermFeed? How did it change the world of online marketing? I like the way Google does things. But is everything they do- noteworthy? The past and the future of Google’s Marketing and some core social media concepts…read on.

What goes into the making of blockbuster viral videos? Truth be told- nobody knows. Not Spielberg, not Rowling (and definitely not Stallone). Its like jazz music- nobody is quite sure whats the exact definition, but you can tell when you hear it. Its like that chapter in Blink that describes how the top tennis players themselves cannot explain what makes them serve like the way they do. They just do it!