What makes for a good video? And how can you integrate it in your marketing agenda? Here is a sponsored video featuring an internationally acclaimed video series

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

My first book. Help me with the cover.

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

An example of marketing through a Facebook app. A recent example of Vitamin Water.

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

Samsung put together this neat little video featuring ten great optical illusions demonstrated in a little over 2 minutes. Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. Check this innovative marketing video…

What is GermFeed? How did it change the world of online marketing? I like the way Google does things. But is everything they do- noteworthy? The past and the future of Google’s Marketing and some core social media concepts…read on.