Understanding the importance of how things work on a platform could prove to have a substantial impact on your marketing on that channel- a good video. Watch.

Video Explaining the Diffusion of content in a Social Network

Part 2 of A few issues that I think will change the the way things work- across the globe.

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

Everybody wants to rule the world. Bad moon rising. Pagan baby.
Some unforgettable classics.
Yet when you use them to refer to today’s current affairs and socio-political scenario, the situation leaves a lot to be desired. Some factors that I think are slowly reshaping the coming ages would be. The world might not be the same anymore.

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

May 13th. The day when Brand management as a science was born. And that made me think of whether today’s marketing services/advertising/media/PR industry is treading the right path- and some questions/observations from me. Do you have the same questions?

2 Video Ads. I want your first opinion on what did you think when you first saw the ads.

Courtsey Pitch Hong Kong
Enough said. Watch. Laugh. Learn.
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Take a look at this cool new technology, demonstrated by MIT grad student David Merrill. They call it Siftables.

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

Samsung put together this neat little video featuring ten great optical illusions demonstrated in a little over 2 minutes. Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. Check this innovative marketing video…