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[8 Oct 2013 | No Comment | ]

Intelligent, action packed and full of thrills.
Just the way I want my shows to be.
And AXN Asia is bringing a show that seems to pack all of those.
The Blacklist.
The Blacklist stars James Spader (Pretty in Pink, Stargate and Crash fame), Megan Boone and Harry Lennix.
The story revolves around the world’s most wanted criminal, Raymond Reddington. Reddington mysteriously turns himself in to the authorities and offers to give up everyone he has ever worked with. His only condition is that he will only work with a newly minted FBI agent with whom …

Advertising, Digital Media trends, Hilarious, online marketing, online media, video, web 2.0 »

[8 Jun 2012 | No Comment | ]
Sponsored video: The Fact Checkers Unit series and Content Marketing

What makes for a good video? And how can you integrate it in your marketing agenda? Here is a sponsored video featuring an internationally acclaimed video series

Digital Media trends, microinfluencer, start up, video »

[31 Oct 2010 | No Comment | ]
Khan Academy- The power of a simple idea

In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.

Advertising, Digital Media trends, Emerging Technologies, Hilarious, online media, social media, video »

[26 Aug 2010 | No Comment | ]
Rewrite your favorite movie scene

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Digital Media trends, online marketing, social media, video, web 2.0 »

[3 Aug 2010 | One Comment | ]
Starbucks social and digital strategy

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Advertising, Digital Media trends, online media, social media »

[21 Jun 2010 | No Comment | ]

Two videos- all from perspective of comms planners on what makes a rockstar planner (the skills) and another interesting one (added later 27th Nov 2010) where they talk about the ‘Human touch’ in comms planning. In this, I think planning is hinging towards ‘Social media’ theory- watch to find what I mean.

GermFeed, microinfluencer, online marketing, online media, social media, video, web 2.0 »

[1 Jan 2010 | No Comment | ]
MicroInfluencer(TM)- Danny MacAskill- Urban Cyclist

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

Advertising, Asia, BrainStorm, Candid Podcasts, Digital Media trends, Emerging Technologies, GermFeed, online marketing, online media, singapore, social media, start up, Technology, venture capital, video, web 2.0 »

[9 Nov 2009 | 3 Comments | ]
Video Brainstorm part 2- Social Networks and Advertising

We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

Advertising, Digital Media trends, Emerging Technologies, online marketing, online media, video »

[15 Oct 2009 | 2 Comments | ]
Online Advertising- New French Home Page takeover Ad

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd