Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.
A straight numbers comparison between Facebook and Twitter has obvious flaws, the chief one being that, while the …

My first book. Help me with the cover.

My conversation with Avinash Kaushik on some Twitter analytics points

Brand-customer relationship- what needs to be understood better

I enjoy reading thought provoking posts. More so considering those are few and far between on the internet.
Much of popular content on the web is around tutorials and ‘how- to’ type content. However, they are transient and have little commentary on deep think. And this is one reason I shy away from creating content around tutorials or platforms in particular.
And if one of the posts is from an influential bloggerati, it does elicit a lot of interest from users. As is the case with this post from Om Malik …

Digital Media has its own pop culture. I list a few of them here.

In today’s cluttered, commercial overkill world, it pays to be frugal sometimes.
Specially when you want to participate and make the maximum out of the present day social networking platforms, it becomes essential that you kill the noise and filter information available to you. Some tips to make you use your Online presence to the fullest.

We all have heard a lot about using Social Media Tools for Businesses. However, most of the examples that we see today are ‘western’. Almost no effort is visible on how have Asian businesses adopted to the Social Media phenomenon. This is more true of newer tools like Twitter.
I did a research on this lately and spent some 2 good days trying to find examples to share with Storm Chasers, i.e. readers of this blogzine. Read on and contribute to this for the benefit of everyone…

In the previous posts, I listed 5 points. These mostly listed the protocol that you need to follow when you are on Twitter. Here are 5 more points to chew- how to have a loyal following, who to follow and how to engage, retain and win customers…

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

You definitely know many things happening in the Internet world around you, and maybe you’ve tried one or two of these- have a Facebook account, tinkled with twitter, played with Plurk and linked to many on linkedin. You used them for a while, but well, they did not exactly result in business the way you thought they would. You even thought of blogging and then decided it is less effort to ‘pitch’ to bloggers (or was it your PR agency?) but that fell flat as well. Déjà vu?