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Home » Archive

Articles tagged with: start up

start up »

[20 Jun 2014 | No Comment | ]

Heard the news that Japan is vying strongly for the 2020 Robot Olympics host.
Add that to the trend of using robots and drones as the new marketing weapons.
And then it will not come as a surprise that soon enough, the focus of a large group of investors and entrepreneurs will shift to the robotics (Hardware + Software confluence) sunrise industry.
As a matter of fact, it is happening right now. Following on the footsteps of this trend, I received this press release from an accelerator- LaunchHouse accelerator- who have staked the claim at …

Asia, Events, Inspiration, start up, venture capital »

[17 Oct 2012 | No Comment | ]

So Techventure 2012 started today.

I HAD to be there.

But I did not know anyone who could help me get in. Would have loved to buy tickets, but (A) those were too expensive for me at this stage of my start-up and (B) there was a better way.

Chasing The Storm.

Over the years, this canvas has taken the brunt of my opinions. Plus the influence built through years of  publishing works out. Helps me meet super cool people. And get invites to fab events like these.

My key agenda for attending Tech …

start up, Technology, venture capital »

[8 May 2012 | No Comment | ]

OK this is the first time ever on Chasing The Storm- but I am going to publish a Press release verbatim.But some things are better heard from the horse’s mouth. Directly. So here it is: Launchhouse Accelerator have been in touch with me regarding this initiative, and I think it is an interesting story to tell. The amount is not big but there are other perks valuable for entrepreneurs:
…experience-based lab sessions, world-class mentors from their specific industry, an innovative work environment, dinners with successful entrepreneurs, and networking with mentors.
More details …

Digital Media trends, microinfluencer, start up, video »

[31 Oct 2010 | No Comment | ]
Khan Academy- The power of a simple idea

In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.

Asia, Digital Media trends, mobile marketing, online media, start up, venture capital »

[28 Mar 2010 | No Comment | ]
iAccelerator incubation for internet and mobile start-ups in India

This is one thing India was missing on till now- but I see some traction building up now.  And its about time.
Karam Lakshman, this year’s programme manager for iAccelerator (an incubator of internet & mobile startups in India) introduced me to this relatively new but exciting programme they have come up with.
The Centre for Innovation, Incubation and Entrepreneurship (CIIE), an IIM (Indian Institute of Management) Ahmedabad endeavour, has invited entrepreneurs in the internet and mobile space to submit application under its iAccelerator incubation programme.
The incubation programme runs …

Asia, start up, Technology, venture capital »

[22 Jan 2010 | One Comment | ]

Follow these golden rules of entrepreneurship- and first-get the glamor on!

start up, venture capital »

[28 Dec 2009 | One Comment | ]

Passion is everything. Marry it with consistency- and it steers you to excellence.

Advertising, Asia, BrainStorm, Candid Podcasts, Digital Media trends, Emerging Technologies, GermFeed, online marketing, online media, singapore, social media, start up, Technology, venture capital, video, web 2.0 »

[9 Nov 2009 | 3 Comments | ]
Video Brainstorm part 2- Social Networks and Advertising

We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

Advertising, Asia, BrainStorm, Candid Podcasts, Digital Media trends, Emerging Technologies, GermFeed, online marketing, online media, singapore, social media, start up, Technology, venture capital, video, web 2.0 »

[24 Sep 2009 | 3 Comments | ]
Video Brainstorm: Shalabh Pandey and Thorben Linneberg (Orsiso)- Part1

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

Asia, Digital Media trends, Emerging Technologies, online marketing, online media, search engine marketing, social media, start up, Technology, venture capital, web 2.0 »

[17 Aug 2009 | 3 Comments | ]
Business models that Google will eat up

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Advertising, Digital Media trends, online marketing, online media, social media, start up, video, web 2.0 »

[7 Jun 2009 | No Comment | ]
B2B marketing is easy. Eat Grasshoppers. (A case study to chew on- literally!)

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves