So Techventure 2012 started today.

I HAD to be there.

But I did not know anyone who could help me get in. Would have loved to buy tickets, but (A) those were too expensive for me at this stage of my start-up and (B) there was a better way.

Chasing The Storm.

Over the years, this canvas has taken the brunt of my opinions. Plus the influence built through years of  publishing works out. Helps me meet super cool people. And get invites to fab events like these.

My key agenda for attending Tech …

OK this is the first time ever on Chasing The Storm- but I am going to publish a Press release verbatim.But some things are better heard from the horse’s mouth. Directly. So here it is: Launchhouse Accelerator have been in touch with me regarding this initiative, and I think it is an interesting story to tell. The amount is not big but there are other perks valuable for entrepreneurs:
…experience-based lab sessions, world-class mentors from their specific industry, an innovative work environment, dinners with successful entrepreneurs, and networking with mentors.
More details …

In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.

This is one thing India was missing on till now- but I see some traction building up now.  And its about time.
Karam Lakshman, this year’s programme manager for iAccelerator (an incubator of internet & mobile startups in India) introduced me to this relatively new but exciting programme they have come up with.
The Centre for Innovation, Incubation and Entrepreneurship (CIIE), an IIM (Indian Institute of Management) Ahmedabad endeavour, has invited entrepreneurs in the internet and mobile space to submit application under its iAccelerator incubation programme.
The incubation programme runs …

Follow these golden rules of entrepreneurship- and first-get the glamor on!

Passion is everything. Marry it with consistency- and it steers you to excellence.

In Part3 of this 4 part series, we discuss the funding story- and whether downloadable apps are better

We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

Do you want to get some advice on how to be wealthy and commercially successful? Well, here’s one- do not take it from the billionaires. Here’s an interesting slideshare presentation. The presentation somewhat establishes the storm chasing mentality that we propagate. Read on…