Facebook and Twitter have both become integral parts of many web users’ digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.
A straight numbers comparison between Facebook and Twitter has obvious flaws, the chief one being that, while the …

Pictorial representation of the various facets of social media- in the form of diagrams

Podcast from my talk at the Social Networking World Forum Asia held in Singapore

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

You definitely know many things happening in the Internet world around you, and maybe you’ve tried one or two of these- have a Facebook account, tinkled with twitter, played with Plurk and linked to many on linkedin. You used them for a while, but well, they did not exactly result in business the way you thought they would. You even thought of blogging and then decided it is less effort to ‘pitch’ to bloggers (or was it your PR agency?) but that fell flat as well. Déjà vu?

Been meaning to write this post for about a year now- to dig deeper into the question- “Which is the best social network?” Been postponing for a long while now-paucity of time, and (lame excuse) not getting a good photo editor for screenshots..etc- but you know an amazing observation?- the answer is still as relevant even now!
I wanted to give it more time- but here it is anyways. Maybe this post will not be as powerful as I wanted it to be, but what the heck- Killing by procrastination might …