We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Brand-customer relationship- what needs to be understood better

A (not so) simple mantra of the marketing agency of the future

Podcast: Play in new window | Download (Duration: 14:59 — 13.7MB)

Podcast from my talk at the Social Networking World Forum Asia held in Singapore

The first video brainstorm episode from a 4 part series: With me (Shalabh Pandey) and Thorben Linneberg (Founder/CEO of Orsiso)

Understanding the importance of how things work on a platform could prove to have a substantial impact on your marketing on that channel- a good video. Watch.

An example of marketing through a Facebook app. A recent example of Vitamin Water.

Video Explaining the Diffusion of content in a Social Network

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

I enjoy reading thought provoking posts. More so considering those are few and far between on the internet.
Much of popular content on the web is around tutorials and ‘how- to’ type content. However, they are transient and have little commentary on deep think. And this is one reason I shy away from creating content around tutorials or platforms in particular.
And if one of the posts is from an influential bloggerati, it does elicit a lot of interest from users. As is the case with this post from Om Malik …