Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Time Flies. The popular Worldwide forum is back and hopefully with a more interesting mix this time around. For starters, I am chairing one full day of the conference…

Some marketing initiatives from government aided institutions in Singapore

My first book. Help me with the cover.

This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

Pictorial representation of the various facets of social media- in the form of diagrams

My conversation with Avinash Kaushik on some Twitter analytics points

Here’s the deal- Brand-User Relationships could be best defined by layers of an onion.

Part 2 of the Marketing services agency of the future. This time- the job skills.

In Part3 of this 4 part series, we discuss the funding story- and whether downloadable apps are better

We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Brand-customer relationship- what needs to be understood better

A (not so) simple mantra of the marketing agency of the future