As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Some marketing initiatives from government aided institutions in Singapore

Pictorial representation of the various facets of social media- in the form of diagrams

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

In today’s cluttered, commercial overkill world, it pays to be frugal sometimes.
Specially when you want to participate and make the maximum out of the present day social networking platforms, it becomes essential that you kill the noise and filter information available to you. Some tips to make you use your Online presence to the fullest.

We all have heard a lot about using Social Media Tools for Businesses. However, most of the examples that we see today are ‘western’. Almost no effort is visible on how have Asian businesses adopted to the Social Media phenomenon. This is more true of newer tools like Twitter.
I did a research on this lately and spent some 2 good days trying to find examples to share with Storm Chasers, i.e. readers of this blogzine. Read on and contribute to this for the benefit of everyone…

In the previous posts, I listed 5 points. These mostly listed the protocol that you need to follow when you are on Twitter. Here are 5 more points to chew- how to have a loyal following, who to follow and how to engage, retain and win customers…

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

You definitely know many things happening in the Internet world around you, and maybe you’ve tried one or two of these- have a Facebook account, tinkled with twitter, played with Plurk and linked to many on linkedin. You used them for a while, but well, they did not exactly result in business the way you thought they would. You even thought of blogging and then decided it is less effort to ‘pitch’ to bloggers (or was it your PR agency?) but that fell flat as well. Déjà vu?

Been meaning to write this post for about a year now- to dig deeper into the question- “Which is the best social network?” Been postponing for a long while now-paucity of time, and (lame excuse) not getting a good photo editor for screenshots..etc- but you know an amazing observation?- the answer is still as relevant even now!
I wanted to give it more time- but here it is anyways. Maybe this post will not be as powerful as I wanted it to be, but what the heck- Killing by procrastination might …