Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

Pictorial representation of the various facets of social media- in the form of diagrams

My conversation with Avinash Kaushik on some Twitter analytics points

Here’s the deal- Brand-User Relationships could be best defined by layers of an onion.

In Part3 of this 4 part series, we discuss the funding story- and whether downloadable apps are better

We featured Orsiso in Part 1.
In part 2 of the discussion between myself (Shalabh Pandey) and Thorben, amongst other things, we discuss advertising on social networks, its significance and nuances.
 
Enjoy!

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.