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Home » Archive

Articles tagged with: Search marketing Asia

Advertising, Digital Media trends, online marketing, online media, search engine marketing »

[23 Nov 2009 | 3 Comments | ]
Google Page Rank- mythbusting

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

Advertising, Asia, Digital Media trends, GermFeed, online marketing, online media, singapore, social media, video, web 2.0 »

[5 Jul 2009 | 5 Comments | ]
Online Videos and creativity on a budget

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

Advertising, Asia, Events, online marketing, online media, search engine marketing, singapore »

[4 Jul 2009 | 4 Comments | ]
Search Engine Marketing Singapore Expo

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Asia, online marketing, online media, search engine marketing, singapore »

[30 Jun 2009 | One Comment | ]

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>

Asia »

[2 Oct 2008 | 2 Comments | ]
Topmost search properties in Asia Pacific

Do you think users search differently in differrent countries or even by different portals?

Digital Media trends »

[17 Sep 2008 | 3 Comments | ]

Curiosity- it proverbially killed the cat-and yet it is an important attribute for today’s marketer. Reminds me of a senior ‘strategy type’ (read account planner) who mused “things must have changed completely in digital marketing since even about half a decade back…no?” *smirk*
Sure. Things have changed. Or have they? The way online media is planned, operations, analytics and other stuff associated with media?
Actually most media planning in the internet space still is pretty similar to what we did long ago- Complexity increased, scale changed- but pretty much similar nuts and …

online marketing, online media, rss, search engine marketing, singapore, social media, web 2.0 »

[11 Feb 2008 | One Comment | ]

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …