As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

It is not just a review of a good book on Google founders- it has something about me as well.

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>

The search monopoly of Google is threatened by new search engines. I came across a concept that might be the next immediate option when it comes to searching the web. Read on…

Do you think users search differently in differrent countries or even by different portals?

Curiosity- it proverbially killed the cat-and yet it is an important attribute for today’s marketer. Reminds me of a senior ‘strategy type’ (read account planner) who mused “things must have changed completely in digital marketing since even about half a decade back…no?” *smirk*
Sure. Things have changed. Or have they? The way online media is planned, operations, analytics and other stuff associated with media?
Actually most media planning in the internet space still is pretty similar to what we did long ago- Complexity increased, scale changed- but pretty much similar nuts and …

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …