Here’s the deal- Brand-User Relationships could be best defined by layers of an onion.

Part 2 of the Marketing services agency of the future. This time- the job skills.

A (not so) simple mantra of the marketing agency of the future

A critique on one of the very popular talks by Seth Godin.

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong  though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …