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Home » Archive

Articles tagged with: Public Relations

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | 2 Comments | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, GermFeed, social media »

[19 Nov 2009 | 9 Comments | ]
Brand Relationship Onion- People and Brand Relationships

Here’s the deal- Brand-User Relationships could be best defined by layers of an onion.

Advertising, BrainStorm, Digital Media trends, online marketing, online media, web 2.0 »

[10 Nov 2009 | 4 Comments | ]
Extrememly rare job openings of a marketing agency of the future

Part 2 of the Marketing services agency of the future. This time- the job skills.

Advertising, BrainStorm, social media, Thought Hack »

[20 Oct 2009 | One Comment | ]
Marketing Agency of the Future- part 1

A (not so) simple mantra of the marketing agency of the future

Advertising, Books, BrainStorm, Digital Media trends, online marketing, social media, start up, web 2.0 »

[3 Aug 2009 | 3 Comments | ]
Mr Seth Godin, Sir- I have some questions…

A critique on one of the very popular talks by Seth Godin.

Asia, Digital Media trends, online marketing, social media, start up, web 2.0 »

[23 Nov 2008 | 3 Comments | ]
How to win business & influence customers- Part 1- using Twitter

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

online marketing, online media, rss, search engine marketing, singapore, social media, web 2.0 »

[11 Feb 2008 | One Comment | ]

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …

Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »

[28 Sep 2007 | No Comment | ]

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong  though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …