Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Business is marketing. Think about it.

My conversation with Avinash Kaushik on some Twitter analytics points

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

Here’s the deal- Brand-User Relationships could be best defined by layers of an onion.

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Brand-customer relationship- what needs to be understood better

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Billing Boss is a free online invoicing tool designed specifically for small businesses and freelancers to create and track their invoices- a review about them and their marketing- Read On>

In today’s cluttered, commercial overkill world, it pays to be frugal sometimes.
Specially when you want to participate and make the maximum out of the present day social networking platforms, it becomes essential that you kill the noise and filter information available to you. Some tips to make you use your Online presence to the fullest.

I don’t have much in common with Ms Hilton. If I ran a show like my new BFF, I’d probably have to bribe my friends to be contestants. But then there are lessons to be learnt everywhere. Even in Archie comics for that matter. Some escapades of dealing with people who talk about Social Media in their professions but at a loss when it comes to practicing what they preach.

I recently answered 2 questions with regards to Digital Marketing- and as usual, thought of sharing with you. Read on…

Podcast: Play in new window | Download (Duration: 12:07 — 5.5MB)

I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!