A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Business is marketing. Think about it.

My conversation with Avinash Kaushik on some Twitter analytics points

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

Here’s the deal- Brand-User Relationships could be best defined by layers of an onion.

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Brand-customer relationship- what needs to be understood better

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Billing Boss is a free online invoicing tool designed specifically for small businesses and freelancers to create and track their invoices- a review about them and their marketing- Read On>