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Home » Archive

Articles tagged with: online PR

Asia, Digital Media trends, Emerging Technologies, online marketing, online media, search engine marketing, social media, start up, Technology, venture capital, web 2.0 »

[17 Aug 2009 | 3 Comments | ]
Business models that Google will eat up

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

Advertising, Asia, Digital Media trends, Emerging Technologies, online marketing, online media, search engine marketing, singapore, social media, web 2.0 »

[12 Apr 2009 | No Comment | ]
Spontaneous thoughts to 2 Digital Marketing and Social Media Marketing questions

I recently answered 2 questions with regards to Digital Marketing- and as usual, thought of sharing with you. Read on…

Advertising, Asia, Candid Podcasts, Digital Media trends, Featured, online marketing, online media, rss, singapore, social media, start up, video, web 2.0 »

[6 Apr 2009 | 19 Comments | ]
A podcast on- How to analyze a podcast for marketing

I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!

Asia, Digital Media trends, online marketing, social media, start up, web 2.0 »

[23 Nov 2008 | 3 Comments | ]
How to win business & influence customers- Part 1- using Twitter

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

online marketing, online media, rss, search engine marketing, singapore, social media, web 2.0 »

[11 Feb 2008 | One Comment | ]

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …

Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »

[28 Sep 2007 | No Comment | ]

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong  though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …