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Home » Archive

Articles tagged with: online marketing

Advertising, Digital Media trends, Emerging Technologies, online marketing, online media, Technology »

[20 May 2010 | One Comment | ]
Online Display advertising- the heat is on

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

GermFeed, microinfluencer, online marketing, online media, social media, video, web 2.0 »

[1 Jan 2010 | No Comment | ]
MicroInfluencer(TM)- Danny MacAskill- Urban Cyclist

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

Advertising, online marketing »

[17 Dec 2009 | 2 Comments | ]
Marketing Revisited. Business is marketing.

Business is marketing. Think about it.

Advertising, BrainStorm, Digital Media trends, online marketing, online media, web 2.0 »

[10 Nov 2009 | 4 Comments | ]
Extrememly rare job openings of a marketing agency of the future

Part 2 of the Marketing services agency of the future. This time- the job skills.

Advertising, Digital Media trends, Emerging Technologies, online marketing, online media, video »

[15 Oct 2009 | 2 Comments | ]
Online Advertising- New French Home Page takeover Ad

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd

Advertising, Digital Media trends, online marketing, online media, social media, start up, video, web 2.0 »

[7 Jun 2009 | No Comment | ]
B2B marketing is easy. Eat Grasshoppers. (A case study to chew on- literally!)

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

Advertising, Asia, Digital Media trends, Hilarious, online marketing, online media, singapore, start up, video, web 2.0 »

[4 May 2009 | 6 Comments | ]
WTF Citibank Viral ad

There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…

Advertising, Digital Media trends, Emerging Technologies, online marketing, online media »

[19 Mar 2009 | No Comment | ]

A recent report on the fact that “Conversions-in-banner ads offer a conversion rate five times higher than in-site conversions”- and my take on it…

Asia, Digital Media trends, GermFeed, online marketing, online media, search engine marketing, singapore, start up, video, web 2.0 »

[21 Dec 2008 | 3 Comments | ]
Tracking tool for marketing

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…

Asia, Digital Media trends, online marketing, social media, start up, web 2.0 »

[23 Nov 2008 | 3 Comments | ]
How to win business & influence customers- Part 1- using Twitter

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »

[28 Sep 2007 | No Comment | ]

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong¬† though I’m sure the trend replicates elsewhere in Asia as well.
Every other day,¬†someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …