One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

Business is marketing. Think about it.

Part 2 of the Marketing services agency of the future. This time- the job skills.

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…

A recent report on the fact that “Conversions-in-banner ads offer a conversion rate five times higher than in-site conversions”- and my take on it…

Presenting a (free) campaign tracking tool that will help you get deeper insights into your marketing campaigns. And at no cost. Made this spreadsheet tool- with just a few simple additions to the cells and there you go…

Part 1 of the series on how to win business and influence customers. This post highlights 5 points on how can you use Twitter and other micoblogging tools to your maximum advantage. The protocols and soft tips on using it the right way. Read on and ask

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong  though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …