Articles tagged with: online marketing
GermFeed, microinfluencer, online marketing, online media, social media, video, web 2.0 »
Advertising, online marketing »
Advertising, Digital Media trends, online marketing, online media, social media, start up, video, web 2.0 »
What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves
Advertising, Asia, Digital Media trends, Hilarious, online marketing, online media, singapore, start up, video, web 2.0 »
There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…
A recent report on the fact that “Conversions-in-banner ads offer a conversion rate five times higher than in-site conversions”- and my take on it…
Asia, Digital Media trends, online marketing, social media, start up, web 2.0 »
Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »
There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …