Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

Part 2 of the Marketing services agency of the future. This time- the job skills.

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd

It is not just a review of a good book on Google founders- it has something about me as well.

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…