Articles tagged with: online advertising
Advertising, Asia, online marketing, online media »
In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …
Advertising, Cool Tools, Digital Media trends, Emerging Technologies, GermFeed, Technology, mobile marketing, online marketing, online media, video »
Advertising, Asia, Books, BrainStorm, Digital Media trends, Emerging Technologies, Featured, microinfluencer, mobile marketing, online marketing, online media, singapore, social media »
Advertising, Asia, Books, BrainStorm, Digital Media trends, Emerging Technologies, GermFeed, Technology, Thought Hack, microinfluencer, mobile marketing, online marketing, online media, rss, search engine marketing, social media, start up, venture capital, web 2.0 »
Advertising, Cool Tools, Digital Media trends, Emerging Technologies, Technology, mobile marketing, online marketing, online media, social media, start up, web 2.0 »
Advertising, BrainStorm, Digital Media trends, Thought Hack, online marketing, online media, social media, web 2.0 »
Advertising, Digital Media trends, Emerging Technologies, online marketing, online media, video »
Advertising, Books, Digital Media trends, online marketing, online media, search engine, search engine marketing, start up »
Advertising, Asia, Digital Media trends, GermFeed, online marketing, online media, singapore, social media, video, web 2.0 »
Advertising, Asia, Digital Media trends, Hilarious, online marketing, online media, singapore, start up, video, web 2.0 »
There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…
Advertising, Asia, Digital Media trends, Emerging Technologies, online marketing, online media, search engine marketing, singapore, social media, web 2.0 »
Advertising, Asia, Candid Podcasts, Digital Media trends, online marketing, online media, rss, singapore, social media, start up, video, web 2.0 »
Podcast: Play in new window | Download (Duration: 12:07 — 5.5MB)
I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!
Advertising, Digital Media trends, Emerging Technologies, online marketing, online media »
A recent report on the fact that “Conversions-in-banner ads offer a conversion rate five times higher than in-site conversions”- and my take on it…
online marketing, online media, social media, web 2.0 »
A panel discussion on effective media buying and planning strategies moderated by shalabh pandey









