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Articles tagged with: online advertising

Advertising, Digital Media trends, mobile marketing, online marketing, online media »

[6 Mar 2012 | No Comment | ]

Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Asia, online marketing, online media »

[9 Jun 2010 | No Comment | ]

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

Advertising, Asia, Books, BrainStorm, Digital Media trends, Emerging Technologies, microinfluencer, mobile marketing, online marketing, online media, singapore, social media »

[3 Feb 2010 | 2 Comments | ]
And the winner is…

We decided the winner of the Final cover layout design. And the winner is…

Advertising, Digital Media trends, Emerging Technologies, mobile marketing, online marketing, online media, social media, start up, Technology, web 2.0 »

[10 Jan 2010 | One Comment | ]
Social Networks Marry Real World- BestMan? Mobile.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

Advertising, BrainStorm, Digital Media trends, online marketing, online media, web 2.0 »

[10 Nov 2009 | 4 Comments | ]
Extrememly rare job openings of a marketing agency of the future

Part 2 of the Marketing services agency of the future. This time- the job skills.

Advertising, BrainStorm, Digital Media trends, online marketing, online media, social media, Thought Hack, web 2.0 »

[27 Oct 2009 | 7 Comments | ]
Social Relationship Matrix- and how brands fit in

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Advertising, Digital Media trends, Emerging Technologies, online marketing, online media, video »

[15 Oct 2009 | 2 Comments | ]
Online Advertising- New French Home Page takeover Ad

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd

Advertising, Books, Digital Media trends, online marketing, online media, search engine marketing, start up »

[1 Oct 2009 | 2 Comments | ]
Book Review- Inside Larry & Sergey’s Brain by Richard Brandt

It is not just a review of a good book on Google founders- it has something about me as well.

Advertising, Asia, Digital Media trends, GermFeed, online marketing, online media, singapore, social media, video, web 2.0 »

[5 Jul 2009 | 5 Comments | ]
Online Videos and creativity on a budget

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.