In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

Part 2 of the Marketing services agency of the future. This time- the job skills.

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd

It is not just a review of a good book on Google founders- it has something about me as well.

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

There are some ads that make you go “damn cool!” and then there are some others that make you do “WTF!” I came across such a “WTF were they thinking?” Ad- presumably supposed to be ‘viral’- and I’ll attempt to list what was wrong with the ad. Alongside, I’ll also attempt to highlight some criterion that I lay out when it comes to making an ad- recommendation worthy. All this and more…

I recently answered 2 questions with regards to Digital Marketing- and as usual, thought of sharing with you. Read on…

Podcast: Play in new window | Download (Duration: 12:07 — 5.5MB)

I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!

A recent report on the fact that “Conversions-in-banner ads offer a conversion rate five times higher than in-site conversions”- and my take on it…

A panel discussion on effective media buying and planning strategies moderated by shalabh pandey