Articles tagged with: online advertising singapore
Advertising, GermFeed, social media »
Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>
In today’s cluttered, commercial overkill world, it pays to be frugal sometimes.
Specially when you want to participate and make the maximum out of the present day social networking platforms, it becomes essential that you kill the noise and filter information available to you. Some tips to make you use your Online presence to the fullest.
Advertising, Asia, Candid Podcasts, Digital Media trends, online marketing, online media, rss, singapore, social media, start up, video, web 2.0 »
I’ve been meaning to do this for the longest time-> Start a podcast.So here it is- My first podcast. Measuring the micro media of today is a pain. For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and even podcasts.
My first podcast series attempts to put together a set of metrics and parameters to analyze a podcasting channel. And I analyze three of my favorite podcasts from closer back home in Singapore, Asia: Namely Tech65, Mr Brown Show and Morning Jam. Enjoy!
Asia, online marketing, online media, singapore, social media, web 2.0 »
Two events in two days and both pretty good.
Podcamp Singapore held at SMU was an eye opener for me- in more ways than one- highlighted below. Met some great guys over the course of two days of mingling.
Events like these could be likened to small woodstocks- people don’t come here for the free food and beer- they come to be a part of it- as organizers. They collaborate and participate for the sheer passion and get thrills out of conversing and contributing. Of course there are a few that come …
online marketing, online media, rss, search engine marketing, singapore, social media, web 2.0 »
Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:
Unique Searchers (% of total)
Searches (% of total)
Middle East – Africa
APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …
Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »
There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …