Articles tagged with: online advertising Malaysia
Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media »
A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points
online marketing, online media, rss, search engine, search engine marketing, singapore, social media, web 2.0 »
Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:
Region
Unique Searchers (% of total)
Searches (% of total)
Searches
Per Searcher
Asia-Pacific
34%
33%
78.7
Europe
28%
29%
85.1
North America
27%
26%
77.4
Latin America
7%
8%
95.7
Middle East – Africa
4%
3%
69.8
Worldwide
754 million
61 billion
80.9
APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …
Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »
There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …
Emerging Technologies, online marketing, online media, search engine, social media, web 2.0 »
50 billion dollars- thats what ’Takeover pundits’ are puntering for Microsoft’s alleged bid for Yahoo.
http://www.nypost.com/seven/05042007/business/bills_hard_drive_business_peter_lauria_and_zachery_kouwe.htm
Is it worth it? Prima Facie For Yahoo yes. Earning a few times of the entire online industry size should be worth it. For Microsoft? Maybe Yes- they haven’t done anything substantial or ground breaking anyways- either in display or search advertising. They just get by (ahem!) because they are Microsoft. They lost Double click, they lost AOL, now might be their chance for consolidation.
But whatever the ’money sense’ is, the reasons why it should never happen- why Yahoo should not sell to MS …
