MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Some marketing initiatives from government aided institutions in Singapore

Showcasing some really cool yet workable Augmented Reality concepts

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

My first day at Ad tech Asia Singapore 2009. highlight was meeting up with Scott Goodstein- External Online Director of Barack Obama’s Presidential campaign in a Q&A session. A session with some of the creme de la creme of Singapore ‘business’ bloggers. This and more in pictures in this post…Read On

More on mobile marketing- this time a brainstorm with Anuj Khanna CEO of Affle- a mobile marketing company that pioneered a product called SMS 2.0. He shares his perspectives on the industry and the way forward. That’s not all- there are some case studies on how did Pepsi, Lays, Adidas use mobile marketing- read on!

OK – at the risk of this blog beginning to look like a blog on Mobile Marketing (It is not- in case you are a first timer- I cover business and marketing/advertising mostly)- here is another post on the proceedings at the Mobile Marketing Forum at Singapore- in pictures and words- a little something for the flavor of the event. There were of course many more sessions but these are just the some that I like personally liked…

Here’s a quickie- and since pictures speak louder than words, I have 3 of them here- less words more pix.
Got a chance to hobnob with the who’s who in the Mobile Marketing space- on the eve of mobile marketing association’s Asia conference- read on…

Leading to the MMA Mobile Marketing Forum Asia, I BrainStormed with Colin Miles, Co-Founder of i-Pop. Some gems from the discussion:
*If any youth campaign doesn’t have mobile front then it’s not a gap it’s a yawning chasm;
*For Southeast Asia-> Malaysia, Indonesia and Thailand are deemed to lead, in that order;
*Recession? We have seen no downturn in requests for proposals;
*Direct to consumer relationships is not a feature- it is a fundamental change!