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Home » Archive

Articles tagged with: marketing

Asia, Events, online media, singapore »

[20 Mar 2014 | No Comment | ]
Perspectives: Festival of Media Asia Singapore 2014

Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …

Asia, Digital Media trends, online marketing, search engine marketing, singapore »

[13 Sep 2013 | No Comment | ]

 
Chasing The Storm have been associated with SES since 3 years now.  This year too, Chasing The Storm are one of the media partners- so here are some details about SES Singapore 2013
SES Singapore 2013 3rd annual conference is being held in Singapore from 2-4 December 2013.
The SES Singapore conference is the annual conference that sees over 300 digital marketing and advertising professionals attending and mingling. Of course there is keeping up with the latest marketing trends, best practices, new technologies and, yes- quite importantly, hear practical tips on utilizing …

Digital Media trends, GermFeed, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »

[28 Mar 2012 | One Comment | ]
Social Asset Snack and Content Marketing

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Advertising, Digital Media trends, Emerging Technologies, Featured, Ideas, online marketing, online media, search engine marketing, social media, video, web 2.0 »

[21 May 2011 | No Comment | ]
Search, Social Media and Instant Gratification

Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

Digital Media trends, Inspiration, online marketing, online media, singapore, social media, start up »

[5 Jan 2011 | One Comment | ]
The Change Agent

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | 2 Comments | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Digital Media trends, online marketing, social media, video, web 2.0 »

[3 Aug 2010 | One Comment | ]
Starbucks social and digital strategy

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Advertising, Digital Media trends, Emerging Technologies, GermFeed, online marketing, web 2.0 »

[16 Jul 2010 | No Comment | ]

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

BrainStorm, microinfluencer »

[30 Jun 2010 | No Comment | ]

Some random ramblings I wrote in Jan 2010- but publishing only now.
I love the punchline for TED. This is how punchlines should be- packed with impact, attitude and clarity of message.
Quick meaning:
TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called …

Advertising, Asia, online marketing, online media »

[9 Jun 2010 | No Comment | ]

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

Advertising, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[21 Apr 2010 | 2 Comments | ]
Will this change Mobile advertising?

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.