Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

Some random ramblings I wrote in Jan 2010- but publishing only now.
I love the punchline for TED. This is how punchlines should be- packed with impact, attitude and clarity of message.
Quick meaning:
TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called …

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Some marketing initiatives from government aided institutions in Singapore

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

My first book. Help me with the cover.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

Business is marketing. Think about it.

Pictorial representation of the various facets of social media- in the form of diagrams