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Home » Archive

Articles tagged with: internet marketing

Advertising, Digital Media trends, online marketing, online media, search engine marketing »

[23 Nov 2009 | 3 Comments | ]
Google Page Rank- mythbusting

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

Advertising, Digital Media trends, Emerging Technologies, Gaming, GermFeed, online marketing, social media, web 2.0 »

[12 Sep 2009 | No Comment | ]
Facebook app marketing

An example of marketing through a Facebook app. A recent example of Vitamin Water.

BrainStorm, Digital Media trends, Emerging Technologies, online marketing, online media, start up, Technology, Thought Hack »

[9 Sep 2009 | No Comment | ]
The Internet growth story- starring webDavid and webGoliath

Grow, subvert or Kill. It is the survival of the fastest in the Internet ecosystem of today.

Advertising, Asia, Digital Media trends, online marketing, online media, singapore, social media, Thought Hack, web 2.0 »

[14 Jul 2009 | 2 Comments | ]
Dell Swarm- the problems with it and some solutions- Part 1

After years of Demand Generation Marketing focus, Dell has, over the past few years, come up with some great initiatives at engaging prospects and customers. As a matter of fact, they have tasted a lot of success in the recent years with their Social Media initiatives, paved the way for an integrated agency structure of the future and many more pioneering marketing efforts.
But I had felt something was amiss with the good pilot initiative of Dell Swarm. A little background and some details

Advertising, Digital Media trends, online marketing, online media, social media, web 2.0 »

[29 Jun 2009 | 12 Comments | ]
Common sense rules on who NOT to follow on Twitter

In today’s cluttered, commercial overkill world, it pays to be frugal sometimes.
Specially when you want to participate and make the maximum out of the present day social networking platforms, it becomes essential that you kill the noise and filter information available to you. Some tips to make you use your Online presence to the fullest.

online marketing, online media, rss, search engine marketing, singapore, social media, web 2.0 »

[11 Feb 2008 | One Comment | ]

Comscore says, there are more than 60 billion searches conducted worldwide in any given month. (OK- they said this for Aug 2007, but the numbers can only go up right?)
An interesting and self sufficient study in itself- there are interesting takes on the growing influence of APAC users in search. I did a quick analysis on the various regions:

Region
Unique Searchers (% of total)
Searches (% of total)
Searches

Per Searcher

Asia-Pacific
34%
33%
78.7

Europe
28%
29%
85.1

North America 
27%
26%
77.4

Latin America
7%
8%
95.7

Middle East – Africa 
4%
3%
69.8

Worldwide 
754 million
61 billion
80.9

APAC therefore, accounts for more than 1/3 of both total number of searchers and total searches worldwide! What makes it …

Emerging Technologies, online marketing, online media, rss, singapore, social media, start up, web 2.0 »

[28 Sep 2007 | No Comment | ]

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong  though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …

Emerging Technologies, online marketing, online media, social media, web 2.0 »

[5 May 2007 | 2 Comments | ]

50 billion dollars- thats what ’Takeover pundits’ are puntering for Microsoft’s alleged bid for Yahoo.
http://www.nypost.com/seven/05042007/business/bills_hard_drive_business_peter_lauria_and_zachery_kouwe.htm
Is it worth it? Prima Facie For Yahoo yes. Earning a few times of the entire online industry size should be worth it. For Microsoft? Maybe Yes- they haven’t done anything substantial or ground breaking anyways- either in display or search advertising. They just get by (ahem!) because they are Microsoft. They lost Double click, they lost AOL, now might be their chance for consolidation.
But whatever the ’money sense’ is, the reasons why it should never happen- why Yahoo should not sell to MS …

Emerging Technologies, online marketing, web 2.0 »

[27 Jan 2007 | 3 Comments | ]

Or shall I say Internet might loose its sheen the way we see it now.
The Net evolves – HTML, Java, DHTML, AJAX, Ruby on Rails- web authoring technologies continue to evolve. And so does the nature of the web- from standard, static web pages of the web 1.0 era to community driven, interactive and self updating Web 2.0. Mobile technologies have not been far behind- and terms like 3G, wifi, Bluetooth connectivity etc form staple primary school lingo today.
Fortunately or otherwise, all these technologies are evolving and new ones emerging because …