Some marketing initiatives from government aided institutions in Singapore

My first book. Help me with the cover.

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

A jingle I composed a long while ago. For a Brand that we were trying to evangelize the virtues of Integrated marketing.

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill

Samsung put together this neat little video featuring ten great optical illusions demonstrated in a little over 2 minutes. Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. Check this innovative marketing video…

A “GermFeed” video from Nokia featuring Bruce Lee, nunchuk and table tennis. And this is an ad for a mobile phone!

Saw this really good and latest videocast by Kevin Marks of Google on Google Developers Networks posted in the last 2 days
(Description reads: Kevin Marks, Developer Advocate at Google, talks about OpenSocial on the first anniversary of OpenSocial’s launch. Kevin discusses the history of social applications on the web, the evolution of social networks and where OpenSocial plays a part.)
Kevin speaks about OpenSocial and just borders around my philosophy of using positive marketing acronyms/theories and even says a bit on Seeding almost in the way I did in this post …

What is GermFeed? How did it change the world of online marketing? I like the way Google does things. But is everything they do- noteworthy? The past and the future of Google’s Marketing and some core social media concepts…read on.