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Home » Archive

Articles tagged with: GermFeed

Advertising, Digital Media trends, Inspiration, online media »

[9 May 2012 | 2 Comments | ]

Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The question …

Digital Media trends, GermFeed, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »

[28 Mar 2012 | One Comment | ]
Social Asset Snack and Content Marketing

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Digital Media trends, online marketing, social media, video, web 2.0 »

[3 Aug 2010 | One Comment | ]
Starbucks social and digital strategy

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Advertising, Digital Media trends, Emerging Technologies, GermFeed, online marketing, web 2.0 »

[16 Jul 2010 | No Comment | ]

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

Advertising, Asia, Digital Media trends, GermFeed, microinfluencer, online marketing, online media, singapore, social media, web 2.0 »

[20 Feb 2010 | 5 Comments | ]
Singapore Government Social Media Initiatives

Some marketing initiatives from government aided institutions in Singapore

GermFeed, microinfluencer, online marketing, online media, social media, video, web 2.0 »

[1 Jan 2010 | No Comment | ]
MicroInfluencer(TM)- Danny MacAskill- Urban Cyclist

How a MicroInfluencer changed his world aided by the internet. The story of the Urban Cyclist.

Advertising, BrainStorm, Digital Media trends, online marketing, online media, social media, Thought Hack, web 2.0 »

[27 Oct 2009 | 7 Comments | ]
Social Relationship Matrix- and how brands fit in

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Candid Podcasts »

[7 Sep 2009 | One Comment | ]
The musical nerve of a marketing man

A jingle I composed a long while ago. For a Brand that we were trying to evangelize the virtues of Integrated marketing.

Advertising, BrainStorm, Digital Media trends, GermFeed, online marketing, online media, social media, video, web 2.0 »

[21 Aug 2009 | One Comment | ]
A Viral campaign over Twitter, Facebook and YouTube- what went wrong?

A Philips advertising campaign focused around engagement and social media. Good hygiene but bad results? Do you know why?

Advertising, Digital Media trends, online marketing, online media, social media, start up, video, web 2.0 »

[7 Jun 2009 | No Comment | ]
B2B marketing is easy. Eat Grasshoppers. (A case study to chew on- literally!)

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

GermFeed, Hilarious, online media, social media, video, web 2.0 »

[16 Jan 2009 | One Comment | ]
Mr “Bombastic” Bean in PC vs Mac ad- GermFeed

This was too hilarious to skip. Someone remixed the Mac-PC ads- meant to be the original GermFeed-replacing Mr Bean instead of the PC guy (originally spoofing Bill Gates). Beyond the ‘funny’ part of seeing Mr Bean dancing to Mr lova’ lova’ and going all shaggadelic, to me, this has more meaning beyond the juvenile thrill