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Asia, Events, singapore »

[23 Feb 2014 | No Comment | ]
Infographic- PayTV trends in APAC

APAC is not only the most populous region in the world, it is also the region with dominant internet population and television penetration.
It might perhaps even be the most diverse region when it comes to advertising mediums. Right from camel backs to auto rickshaws to an increasingly sophisticated digital TV market, this region is an awesome playground for both media consumers and marketers alike.
Festival of Media Asia 2014, a solid event that brings together media stakeholders from all around the world, has recently tried to highlight a media trend using …

Asia, Events, Inspiration, start up, venture capital »

[17 Oct 2012 | No Comment | ]

So Techventure 2012 started today.

I HAD to be there.

But I did not know anyone who could help me get in. Would have loved to buy tickets, but (A) those were too expensive for me at this stage of my start-up and (B) there was a better way.

Chasing The Storm.

Over the years, this canvas has taken the brunt of my opinions. Plus the influence built through years of  publishing works out. Helps me meet super cool people. And get invites to fab events like these.

My key agenda for attending Tech …

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore »

[3 Jun 2010 | No Comment | ]

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Asia, Digital Media trends, Events, microinfluencer, singapore »

[2 Feb 2010 | No Comment | ]

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media, start up, video »

[1 Mar 2009 | 3 Comments | ]

A brief round up of the un-conference- Barcamp at Singapore – the third season- lots of interesting topics- some beyond the digital media domain and covering things of interest like- music. Check some photos taken on the location and the attendees

Events, singapore »

[15 Dec 2008 | 7 Comments | ]
Do bloggers take a Sunday Break?

Social Media Breakfast: Attended this on a Saturday- and blogging on Monday. But I am not the only one apparently. Makes me think: Do bloggers take a Sunday Break? I think I was amongst the senior citizens in the event- what with many seeming to be about 20-ish. One of them looked like 13 years old (she was not though- she was a ripe old 22). Does that speak anything about the blogging scene in Singapore? Check out some bloggers I met at the event…

Events, singapore, start up »

[19 Nov 2008 | 3 Comments | ]

I am seeing this new face of Singapore- people love to organize such events and be a part of these events. Get inside Nov 2008 MeetUp of Singapore PHP users group…