Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Meet Malcom Gladwell in Singapore- and a deal for ChasingTheStorm readers

A brief round up of the un-conference- Barcamp at Singapore – the third season- lots of interesting topics- some beyond the digital media domain and covering things of interest like- music. Check some photos taken on the location and the attendees

Social Media Breakfast: Attended this on a Saturday- and blogging on Monday. But I am not the only one apparently. Makes me think: Do bloggers take a Sunday Break? I think I was amongst the senior citizens in the event- what with many seeming to be about 20-ish. One of them looked like 13 years old (she was not though- she was a ripe old 22). Does that speak anything about the blogging scene in Singapore? Check out some bloggers I met at the event…

I am seeing this new face of Singapore- people love to organize such events and be a part of these events. Get inside Nov 2008 MeetUp of Singapore PHP users group…