Articles tagged with: entrepreneurship
BrainStorm, video »
Asia, start up, Technology, venture capital »
Follow these golden rules of entrepreneurship- and first-get the glamor on!
start up, venture capital »
Passion is everything. Marry it with consistency- and it steers you to excellence.
start up, Thought Hack, venture capital »
Asia, BrainStorm, Events, singapore, social media »
Advertising, Digital Media trends, online marketing, online media, social media, start up, video, web 2.0 »
What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves