Some marketing initiatives from government aided institutions in Singapore

Relationships are demanding- and require deep commitments. Brands say. I say – Maybe not. And here’s why: The Social Relationship Matrix.

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.
I think it is a great leveler where a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.
I am attending the Search Marketing Expo in Singapore where I hope to learn and contribute to this fine art and science…read more>>

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

Ever wondered how the entire world, feeding on information from the web, is actually feeding on the American thinking? Quick- name a known ‘internet’ personality: Seth Godin? Robert Scoble? Michael Arrington? Guy Kawasaki? Who else? Mitch Joel? Join the conversation…

This the time for brands to embrace a mature digital marketing space and be one up on the competitors. Now is the time for them to set up specialist units focused on digital marketing. Now is the time for agencies to recruit the best talent there is and demonstrate efficiency for their clients and competitors alike.

I had this blog of mine for the longest time and recently started to optimize it in a bid to re-initiate and brush up my SEO (Search Engine Optimisation) skills. This was a topic of interest some 6-8 years ago and I wanted to test and see if things have changed drastically since then.
I was pleasantly thrilled to see Google love for my blog- as a matter of fact Google ranked my blog at number 2 position globally for “digital media trends asia” AND 4th position globally as an authority …