Articles tagged with: Digital Media trends
This is a post I published on LinkedIn platform. Original can be accessed here:
So Facebook (re)launched Atlas yesterday. The first thought that came to my mind was “What took you so long?” and the second thought was “Why Atlas”? The third thought was almost that of relief. Yes- a myriad of thoughts- all in a flash- and I will tell you why:
(Atlas Shrugged is a novel by Ayn Rand. It is also a phrase denoting leaders continuing or not continuing with innovation/responsibility)
What took you so long?
We all remember Facebook as …
Asia, Events, online media, singapore »
Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …
Digital Media trends, online media, social media »
Not a novelty anymore to know that the Internet has powered many revolutionary changes in the physical world.
But this infographic below does a pretty job of it- highlighting some of the major events impacted by communications on the world and the sheer speed and scale of information exchange.
When we started The Whiz Times, the idea, apart from giving a child and family friendly intelligent platform was also to include young people, kids in getting the right information through the right channels.
We have seen many of these changes impacting families and …
Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The question …
Advertising, Asia, Digital Media trends, Events, mobile marketing »
MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …
Digital Media trends, GermFeed, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »
As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …
Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …