Some marketing initiatives from government aided institutions in Singapore

My first book. Help me with the cover.

Pictorial representation of the various facets of social media- in the form of diagrams

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Is it Tencent QQ? Xiaonei? How about Japan’s Mixxi? Ah! It must be Facebook- no wait- it is Twitter. Let me give you a surprise. It is none of these. With humongous buzz, reams of press and buckets of investor attention, it is none of the above. I had heard about this service from within the social media circle and then with a few tweets from Robert Scoble. Watch the video and read on to find which one is it…

Leading to the MMA Mobile Marketing Forum Asia, I BrainStormed with Colin Miles, Co-Founder of i-Pop. Some gems from the discussion:
*If any youth campaign doesn’t have mobile front then it’s not a gap it’s a yawning chasm;
*For Southeast Asia-> Malaysia, Indonesia and Thailand are deemed to lead, in that order;
*Recession? We have seen no downturn in requests for proposals;
*Direct to consumer relationships is not a feature- it is a fundamental change!

Late at night. But this is too cool a news to resist blogging at this hour. Read a news on Brand Republic Asia about IDA Singapore having freshly released some numbers for the Internet penetration in Singapore- and they suggest that Singapore becomes the most wired nation in the world- with 99.9% penetration! They also go on to quote Comscore that Singapore has the highest social netwrking penetration with 74% + online users having visited a SNW in Dec.
Singapore now ranks ahead of some of the world’s most connected countries …

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

Brainstorming over coffee with Mobile Marketing Association’s Rohit Dadwal. Some crude questions and their professionally crafted answers that should help all watching the digital media space. And some star gazing for 2009…

Ever wondered how the entire world, feeding on information from the web, is actually feeding on the American thinking? Quick- name a known ‘internet’ personality: Seth Godin? Robert Scoble? Michael Arrington? Guy Kawasaki? Who else? Mitch Joel? Join the conversation…

The old model of advertising agencies is dying…and everyone is running helter skelter! What is the right way to integrate an agency? What are the pointers to creating a good structure that can deliver Enterprise Level digital planning to clients? Shalabh Pandey talks about all this in a tongue and cheek approach.