Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
 
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …

It’s that time of the year again. Conferences. forums and industry gatherings – some large scale and some niche ones.
ad:tech falls in the former category. For those within the digital marketing industry, it is not just large scale. It is BIG.
I have attended ad:tech events in the past and have shared my experiences. (Can’t believe its been a year since I wrote on this topic). This year, it opened today (in Singapore- 3rd June 2010) and what a bummer- I had to miss the first day.
However thanks to tweets from …

Some marketing initiatives from government aided institutions in Singapore

My first book. Help me with the cover.

Pictorial representation of the various facets of social media- in the form of diagrams

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Is it Tencent QQ? Xiaonei? How about Japan’s Mixxi? Ah! It must be Facebook- no wait- it is Twitter. Let me give you a surprise. It is none of these. With humongous buzz, reams of press and buckets of investor attention, it is none of the above. I had heard about this service from within the social media circle and then with a few tweets from Robert Scoble. Watch the video and read on to find which one is it…

Leading to the MMA Mobile Marketing Forum Asia, I BrainStormed with Colin Miles, Co-Founder of i-Pop. Some gems from the discussion:
*If any youth campaign doesn’t have mobile front then it’s not a gap it’s a yawning chasm;
*For Southeast Asia-> Malaysia, Indonesia and Thailand are deemed to lead, in that order;
*Recession? We have seen no downturn in requests for proposals;
*Direct to consumer relationships is not a feature- it is a fundamental change!

Late at night. But this is too cool a news to resist blogging at this hour. Read a news on Brand Republic Asia about IDA Singapore having freshly released some numbers for the Internet penetration in Singapore- and they suggest that Singapore becomes the most wired nation in the world- with 99.9% penetration! They also go on to quote Comscore that Singapore has the highest social netwrking penetration with 74% + online users having visited a SNW in Dec.
Singapore now ranks ahead of some of the world’s most connected countries …

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…