Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points

I enjoy reading thought provoking posts. More so considering those are few and far between on the internet.
Much of popular content on the web is around tutorials and ‘how- to’ type content. However, they are transient and have little commentary on deep think. And this is one reason I shy away from creating content around tutorials or platforms in particular.
And if one of the posts is from an influential bloggerati, it does elicit a lot of interest from users. As is the case with this post from Om Malik …

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

More on mobile marketing- this time a brainstorm with Anuj Khanna CEO of Affle- a mobile marketing company that pioneered a product called SMS 2.0. He shares his perspectives on the industry and the way forward. That’s not all- there are some case studies on how did Pepsi, Lays, Adidas use mobile marketing- read on!

Leading to the MMA Mobile Marketing Forum Asia, I BrainStormed with Colin Miles, Co-Founder of i-Pop. Some gems from the discussion:
*If any youth campaign doesn’t have mobile front then it’s not a gap it’s a yawning chasm;
*For Southeast Asia-> Malaysia, Indonesia and Thailand are deemed to lead, in that order;
*Recession? We have seen no downturn in requests for proposals;
*Direct to consumer relationships is not a feature- it is a fundamental change!

Late at night. But this is too cool a news to resist blogging at this hour. Read a news on Brand Republic Asia about IDA Singapore having freshly released some numbers for the Internet penetration in Singapore- and they suggest that Singapore becomes the most wired nation in the world- with 99.9% penetration! They also go on to quote Comscore that Singapore has the highest social netwrking penetration with 74% + online users having visited a SNW in Dec.
Singapore now ranks ahead of some of the world’s most connected countries …

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

Brainstorming over coffee with Mobile Marketing Association’s Rohit Dadwal. Some crude questions and their professionally crafted answers that should help all watching the digital media space. And some star gazing for 2009…

The old model of advertising agencies is dying…and everyone is running helter skelter! What is the right way to integrate an agency? What are the pointers to creating a good structure that can deliver Enterprise Level digital planning to clients? Shalabh Pandey talks about all this in a tongue and cheek approach.