Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points

I enjoy reading thought provoking posts. More so considering those are few and far between on the internet.
Much of popular content on the web is around tutorials and ‘how- to’ type content. However, they are transient and have little commentary on deep think. And this is one reason I shy away from creating content around tutorials or platforms in particular.
And if one of the posts is from an influential bloggerati, it does elicit a lot of interest from users. As is the case with this post from Om Malik …

How (much) do clients pay their advertising agencies? An appropriate response could be “Through their noses”.
The key is how to market this stuff. Grain from the chaff. Men from the boys.

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

What do you do when you have to market a business category that is cluttered, boring and deals with penny-pinching start-ups and cash starved small businesses?
Easy. Cut the clutter, make it interesting and create buzz. Yeah. Sure. And if wishes were horses, we’d all be riding.
Or as in this case- “If wishes were grasshoppers- we’d be coating them in chocolates and eating them”
Giving you something to chew on- (Literally) on how this one brand is using buzz to market themselves

More on mobile marketing- this time a brainstorm with Anuj Khanna CEO of Affle- a mobile marketing company that pioneered a product called SMS 2.0. He shares his perspectives on the industry and the way forward. That’s not all- there are some case studies on how did Pepsi, Lays, Adidas use mobile marketing- read on!

Leading to the MMA Mobile Marketing Forum Asia, I BrainStormed with Colin Miles, Co-Founder of i-Pop. Some gems from the discussion:
*If any youth campaign doesn’t have mobile front then it’s not a gap it’s a yawning chasm;
*For Southeast Asia-> Malaysia, Indonesia and Thailand are deemed to lead, in that order;
*Recession? We have seen no downturn in requests for proposals;
*Direct to consumer relationships is not a feature- it is a fundamental change!