Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Some marketing initiatives from government aided institutions in Singapore

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…