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Articles tagged with: Digital marketing

Advertising, Asia, Digital Media trends, Events, mobile marketing »

[23 Apr 2012 | One Comment | ]
Mobile Marketing Association: MMA Forum Singapore 2012

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

Digital Media trends, GermFeed, Headline, Inspiration, mobile marketing, online marketing, online media, search engine marketing, social media, web 2.0 »

[28 Mar 2012 | No Comment | ]
Social Asset Snack and Content Marketing

As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread, bookmark and pin whenever/whatever I can/find something of value. Helps me keep a repository and go back to it when I need it- say if I am working on a strategy or need to get inspired for visualizing something.
One thing that struck me recently is that companies/brands have been sending many infographics. These are professionally developed graphics or hand drawn …

Digital Media trends, Inspiration, online marketing, online media, singapore, social media, start up »

[5 Jan 2011 | One Comment | ]
The Change Agent

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | One Comment | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media, web 2.0 »

[22 Sep 2010 | No Comment | ]
Social Media World Forum Asia- My ‘Chairman’s introduction’ article

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Advertising, Digital Media trends, Emerging Technologies, Hilarious, online media, social media, video »

[26 Aug 2010 | No Comment | ]
Rewrite your favorite movie scene

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Digital Media trends, online marketing, social media, video, web 2.0 »

[3 Aug 2010 | One Comment | ]
Starbucks social and digital strategy

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Advertising, Asia, BrainStorm, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[29 Jul 2010 | No Comment | ]
Digital media perspectives from Prudential Corp (and an iPhone app)

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Advertising, Digital Media trends, Emerging Technologies, online marketing, online media, Technology »

[20 May 2010 | One Comment | ]
Online Display advertising- the heat is on

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Advertising, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[21 Apr 2010 | 2 Comments | ]
Will this change Mobile advertising?

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Advertising, Asia, Digital Media trends, GermFeed, microinfluencer, online marketing, online media, singapore, social media, web 2.0 »

[20 Feb 2010 | 5 Comments | ]
Singapore Government Social Media Initiatives

Some marketing initiatives from government aided institutions in Singapore