Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Something exciting in the world of mobile advertising and digital advertising. Apple iAds. My thoughts on this one.

Some marketing initiatives from government aided institutions in Singapore

Showcasing some really cool yet workable Augmented Reality concepts

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Mr Real World says “I do” to Lady Social Network. The best man Mr Mobile keeps a close watch. Read on…

This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

Business is marketing. Think about it.

Pictorial representation of the various facets of social media- in the form of diagrams

A good presentation on how digital experience are across the spectrum of consumer-brand experience- through research by Razorfish