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Home » Archive

Articles tagged with: digital agency

Advertising, Asia, Inspiration, microinfluencer, mobile marketing, online marketing, online media »

[2 Aug 2012 | No Comment | ]

V Ramani- the charismatic media personality from India is no more.
I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles. Absolute shock. He was a little young to go.
Ramani was probably by far the most imposing personality I have met in my career. Tall, bald, with a deep voice and a completely no nonsense attitude.
He was an absolutely polarising personality – but the thing is- you could love him or hate him, but you could never ignore or …

Advertising, Asia, Digital Media trends, GermFeed, microinfluencer, online marketing, online media, singapore, social media, web 2.0 »

[20 Feb 2010 | 5 Comments | ]
Singapore Government Social Media Initiatives

Some marketing initiatives from government aided institutions in Singapore

Advertising, BrainStorm, Digital Media trends, online marketing, online media, web 2.0 »

[10 Nov 2009 | 4 Comments | ]
Extrememly rare job openings of a marketing agency of the future

Part 2 of the Marketing services agency of the future. This time- the job skills.

Advertising, BrainStorm, Digital Media trends, online marketing, online media, social media, web 2.0 »

[26 Oct 2009 | One Comment | ]
The Social Relationship Matrix- part 1

Brand-customer relationship- what needs to be understood better

Advertising, Asia, Events, online marketing, online media, search engine marketing, singapore »

[4 Jul 2009 | 4 Comments | ]
Search Engine Marketing Singapore Expo

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

Advertising, Asia, BrainStorm, video »

[13 May 2009 | No Comment | ]
When I grow up- I (don’t) want to be in Advertising

May 13th. The day when Brand management as a science was born. And that made me think of whether today’s marketing services/advertising/media/PR industry is treading the right path- and some questions/observations from me. Do you have the same questions?

Advertising, Asia, BrainStorm, Digital Media trends, online marketing, online media, search engine marketing, singapore, social media, web 2.0 »

[28 Jan 2009 | No Comment | ]
Brainstorm: Digital Media trends for 2009

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

Advertising, Asia, BrainStorm, online media, social media, Thought Hack »

[21 Jan 2009 | One Comment | ]
Beyond the pitch: Tips for clients on How to select your agencies

I have worked in agencies myself and have great respect for many companies and people. The industry does have fab people and some great talent. I’ve met some wonderful wonderful people in this industry but some obnoxious talentless ruts as well. Some really intelligent folks and some really talentless drones. Really, the last thing this industry needs is fixers. At the top. We need a change- Not fake perspectives- and we need it now. A rough guide from me on evaluating your media or marketing services agencies. Read on…

Advertising, Asia, online marketing, online media, social media, web 2.0 »

[19 Sep 2008 | One Comment | ]

The old model of advertising agencies is dying…and everyone is running helter skelter! What is the right way to integrate an agency? What are the pointers to creating a good structure that can deliver Enterprise Level digital planning to clients? Shalabh Pandey talks about all this in a tongue and cheek approach.