Some marketing initiatives from government aided institutions in Singapore

Part 2 of the Marketing services agency of the future. This time- the job skills.

Brand-customer relationship- what needs to be understood better

Attended the Search Engine Marketing Expo in Singapore on 2nd and 3rd of July. Some good and some not-so-good stuff. Though there are many search engine companies around, there are few people who know their stuff. I have always maintained that what this market needs is evangelists and champions- with experience in not only the discipline but also the region- Pictures and snippets- read more>>

May 13th. The day when Brand management as a science was born. And that made me think of whether today’s marketing services/advertising/media/PR industry is treading the right path- and some questions/observations from me. Do you have the same questions?

The third in the series of Brainstorms- we try to find out the trends in the Asia Digital Marketing industry and trends. I brainstormed with Nick Fawbert of ‘Third Space’ (third in the series- by pure coincidence) and we had our viewpoints. Is Social Media a hype for Asia? Will marketers spend more on digital this year? Digital thought leadership, some advice and The substance, the hype and the trend…

I have worked in agencies myself and have great respect for many companies and people. The industry does have fab people and some great talent. I’ve met some wonderful wonderful people in this industry but some obnoxious talentless ruts as well. Some really intelligent folks and some really talentless drones. Really, the last thing this industry needs is fixers. At the top. We need a change- Not fake perspectives- and we need it now. A rough guide from me on evaluating your media or marketing services agencies. Read on…

The old model of advertising agencies is dying…and everyone is running helter skelter! What is the right way to integrate an agency? What are the pointers to creating a good structure that can deliver Enterprise Level digital planning to clients? Shalabh Pandey talks about all this in a tongue and cheek approach.