Internet was always about faster access- access to content and access to people.

And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.

The phenomenon is noteworthy because the net product is more than the sum of its parts.

The big wheel of society turns on the fuel of entrepreneurship. It is the biggest, most sustainable and the noblest way to do help the society. How? This is how- Read on…

I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

What is productivity? And how could ‘gaming’ be productive? Quite an oxymoron right? Well, not quite apparently. Sharing this engaging and entertaining video from Jane Mc Gonigal

In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.

What makes some people ‘successful’ and others not so much? What are the elements that contribute to being recognized, being well-off and achieving desired objectives?

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…