Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.

Interesting video and presentation on how did Starbucks become the most ‘social’ brands on the internet. Download or watch.

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

In past life, I have been a salesperson. As a matter of fact, I still am one. Come to think of it, we all are, in a way.
More so those who have been around in the digital marketing industry (across its various disciplines).
In the founding years of Digital Marketing in Asia (1999-2006), if you had anything to do with digital marketing, you essentially had to sell hard. Everyone loved to listen, but few actually bought what you were selling. Specially ‘digital media’ was an abstract thought in the early days …

One of the most misunderstood disciplines in marketing. And perhaps amongst most complex ones…

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

My first book. Help me with the cover.

Follow these golden rules of entrepreneurship- and first-get the glamor on!

Passion is everything. Marry it with consistency- and it steers you to excellence.

This article was published in iMediaConnection. For readers of ChasingTheStorm, pasting it here too.

The new wave on the Web. The Systematic Web. (Not “Web 3.0″)

Business is marketing. Think about it.

My conversation with Avinash Kaushik on some Twitter analytics points

I’m sure you must have heard the story of the Little Red Hen. Here is a modern version.