The Kamasutra was written by a celibate, the first franchise of the world was created about 5000 years ago- and more such gems. Read on…

If you have an interest in marketing, here is something for you.Will Crowdsourced marketing help us all grow? Only time will tell. Read on >>

My first day at Ad tech Asia Singapore 2009. highlight was meeting up with Scott Goodstein- External Online Director of Barack Obama’s Presidential campaign in a Q&A session. A session with some of the creme de la creme of Singapore ‘business’ bloggers. This and more in pictures in this post…Read On

More on mobile marketing- this time a brainstorm with Anuj Khanna CEO of Affle- a mobile marketing company that pioneered a product called SMS 2.0. He shares his perspectives on the industry and the way forward. That’s not all- there are some case studies on how did Pepsi, Lays, Adidas use mobile marketing- read on!

Well, first all, there is a huge satisfaction that this got selected for the Home Page feature at SlideShare. Many thanks to the Slideshare editorial team that thought it deserved to be on the home page.
This is really cool considering even being featured on a sub section is quite coveted.
My session at Barcamp Singapore was on- “Collaborative ways to change the world”. It was at the fag end of the day and I thought maybe an interesting social experiment would be worth it. Just like headlines might be important in …

In mid January 2009, I was asked by an eminent Asian marketing magazine to comment on the boycott of American companies in Malaysia, in response to Muslim world’s reaction to the Gaza war.
The appeal was quite widespread and some very influential people had called for a boycott.
I checked and found that the blogosphere seemed to be divided in their opinion of the right course of action. Which was both good and bad.
Somehow email had problems and my comments did not reach them, as was later confirmed. But I thought it …

Ever wondered how the entire world, feeding on information from the web, is actually feeding on the American thinking? Quick- name a known ‘internet’ personality: Seth Godin? Robert Scoble? Michael Arrington? Guy Kawasaki? Who else? Mitch Joel? Join the conversation…

The Digital Media Festival Singapore happened on 31st October 2008. The theme was Televesion 2.0 There was a conference section, exhibitions (mobile content and game showcase) and fringe programmes- though the conference was the big draw for me.
My top likes and dislikes about the event.

There is an almost sudden deluge of news articles about Online media. Forget about articles, there are new magazines launched (my guess is in the last one year or so) specifically for the new media- Internet and Mobile. This is specifically in Singapore and Hong Kong  though I’m sure the trend replicates elsewhere in Asia as well.
Every other day, someone is found propagating the virtues of online media, and with me there have been instances where mainstream advertising people think Online is going to eat up all other media in the …