Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

Some marketing initiatives from government aided institutions in Singapore

We decided the winner of the Final cover layout design. And the winner is…

My conversation with Avinash Kaushik on some Twitter analytics points

My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank

In Part3 of this 4 part series, we discuss the funding story- and whether downloadable apps are better

Advertising campaigns on the digital medium are an inherent part of Digital Marketing initiatives by bigger brands. An example of a French WebAd

eBook review on How to utilize Facebook to the maximum for marketing advantage.

Podcast: Play in new window | Download (Duration: 14:59 — 13.7MB)

Podcast from my talk at the Social Networking World Forum Asia held in Singapore

Understanding the importance of how things work on a platform could prove to have a substantial impact on your marketing on that channel- a good video. Watch.

Putting a TVC on the web is not digital…it’s called putting a TVC on the web…

A quick peep into the first day at Spikes Asia in Singapore Day1- with loads of photos and some salient points

One cannot but wonder if some niche web services are riding a strong wave, have a solid ground OR are there for the taking. Or worse, for the kill. Read on…

If you have an interest in marketing, here is something for you.Will Crowdsourced marketing help us all grow? Only time will tell. Read on >>