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Home » Archive

Articles tagged with: asia digital marketing

Asia, Events, online media, singapore »

[20 Mar 2014 | No Comment | ]
Perspectives: Festival of Media Asia Singapore 2014

Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …

Asia, Digital Media trends, Events, online media, singapore, start up, venture capital »

[27 Feb 2013 | No Comment | ]

Attending The Festival of Media Asia 2013 in Singapore.
The Festival of Media Asia 2013 takes place from 3-5 March 2013.
I personally am quite stoked about the two days: 4th and 5th March. There seems to be a solid line-up of speakers and sessions.
Check out the speaker line up for yourself.
And the Festival agenda here
 
Earlier, I usually attended these events from a Media Agency (when I used to work with Media agencies) or from a Brand perspective, later (When I was working with Nokia). And now I am attending this having …

Asia, Digital Media trends, start up, venture capital, web 2.0 »

[22 Oct 2012 | No Comment | ]

 
We recently engaged with the media (and blogging community) via an extremely innovative  manner. We probably did pique the interest of some awesome media folks with that approach. More on the approach in another post- though just wanted to let everyone know that The Whiz Times has been covered on various digital media platforms:
Prominent Industry leading Digital media/marketing publications:
http://marketing-interactive.com/news/36155
http://www.digitalmarket.asia/2012/10/kids-can-read-all-about-it-in-thewhiztimes-com/
http://www.campaignasia.com/Article/319886,global-online-news-and-edutainment-platform-for-kids-launches.aspx
And on a few blogs:
http://mhisham.org/2012/10/19/the-whiztimes-launches/
http://atomthought.com/2012/10/how-an-internet-start-up-is-marketing-itself-to-the-media/
These  are a few that we monitored, and hopefully, there will be a few more this week.
Next thing we will focus on – is building applications (we are …

Advertising, Asia, Inspiration, microinfluencer, mobile marketing, online marketing, online media »

[2 Aug 2012 | No Comment | ]

V Ramani- the charismatic media personality from India is no more.
I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles. Absolute shock. He was a little young to go.
Ramani was probably by far the most imposing personality I have met in my career. Tall, bald, with a deep voice and a completely no nonsense attitude.
He was an absolutely polarising personality – but the thing is- you could love him or hate him, but you could never ignore or …

Advertising, Asia, Digital Media trends, Events, mobile marketing »

[23 Apr 2012 | One Comment | ]
Mobile Marketing Association: MMA Forum Singapore 2012

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | 2 Comments | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Asia, Digital Media trends, Events, online marketing, online media, singapore, social media, web 2.0 »

[22 Sep 2010 | No Comment | ]
Social Media World Forum Asia- My ‘Chairman’s introduction’ article

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

Advertising, Asia, BrainStorm, Digital Media trends, Emerging Technologies, mobile marketing, online marketing »

[29 Jul 2010 | No Comment | ]
Digital media perspectives from Prudential Corp (and an iPhone app)

Me and Sean Rach from Prudential talk about digital media and marketing- starting with a mobile led marketing initiative.

Advertising, Digital Media trends, Emerging Technologies, GermFeed, online marketing, web 2.0 »

[16 Jul 2010 | No Comment | ]

Following up on my much earlier post on some practical uses of Augmented Reality for marketing, here is one on what it could look like in the future- have seen many around the same topic, but this one struck- and thought should share. If for nothing else, then for the pure eye candy and the ‘cool’ factor that marketers are mostly after.
The setting could be in your kitchen.
Enjoy.

Advertising, Asia, Digital Media trends, GermFeed, microinfluencer, online marketing, online media, singapore, social media, web 2.0 »

[20 Feb 2010 | 5 Comments | ]
Singapore Government Social Media Initiatives

Some marketing initiatives from government aided institutions in Singapore

Advertising, Asia, Books, BrainStorm, Digital Media trends, Emerging Technologies, microinfluencer, mobile marketing, online marketing, online media, singapore, social media »

[3 Feb 2010 | 2 Comments | ]
And the winner is…

We decided the winner of the Final cover layout design. And the winner is…

Advertising, BrainStorm, Digital Media trends, online marketing, online media, social media, web 2.0 »

[2 Dec 2009 | No Comment | ]
Social Media Anlaytics with Twitter Example

My conversation with Avinash Kaushik on some Twitter analytics points