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Advertising, Digital Media trends, Emerging Technologies, Headline, online marketing »

[30 Sep 2014 | No Comment | ]
Will Atlas shrug Facebook? (LinkedIn post)

This is a post I published on LinkedIn platform. Original can be accessed here:
So Facebook (re)launched Atlas yesterday. The first thought that came to my mind was “What took you so long?” and the second thought was “Why Atlas”? The third thought was almost that of relief. Yes- a myriad of thoughts- all in a flash- and I will tell you why:
(Atlas Shrugged is a novel by Ayn Rand. It is also a phrase denoting leaders continuing or not continuing with innovation/responsibility)
What took you so long?
We all remember Facebook as …

Asia, Events, online media, singapore »

[20 Mar 2014 | No Comment | ]
Perspectives: Festival of Media Asia Singapore 2014

Festival of media Asia 2014 (Singapore)
The Festival of media, in recent years, has been among my favorite media related conferences/gatherings.
It does help to understand what is currently happening in the media/advertising sector, but more importantly, where is it all heading. You get to meet people of course, and that is always exciting. I am not too much of an extrovert, but do like meeting people and sharing stuff.
So I have been visiting this festival since the past 2 years (and have been blogging about experiences)- and this year was no …

Advertising, Asia, Digital Media trends, Events, Inspiration, singapore »

[7 Mar 2013 | 2 Comments | ]

What awesome two days.
Happy (and thankful to Rice Communications and FOMA) to be a part of an event like Festival of Media, Asia. Stylish, full of great speaking sessions and good speakers- not just on the quality of speaking but the quality of content they had to talk about.
Apart from that, great questioning by presenters.
Two days- locked in the southern corner of Singapore- hijacking the W Sentosa hotels (they loved it, by the way- judging by their tweets in response to mine ) .

Full of action too: We made the …

Asia, Digital Media trends, start up, venture capital, web 2.0 »

[22 Oct 2012 | No Comment | ]

 
We recently engaged with the media (and blogging community) via an extremely innovative  manner. We probably did pique the interest of some awesome media folks with that approach. More on the approach in another post- though just wanted to let everyone know that The Whiz Times has been covered on various digital media platforms:
Prominent Industry leading Digital media/marketing publications:
http://marketing-interactive.com/news/36155
http://www.digitalmarket.asia/2012/10/kids-can-read-all-about-it-in-thewhiztimes-com/
http://www.campaignasia.com/Article/319886,global-online-news-and-edutainment-platform-for-kids-launches.aspx
And on a few blogs:
http://mhisham.org/2012/10/19/the-whiztimes-launches/
http://atomthought.com/2012/10/how-an-internet-start-up-is-marketing-itself-to-the-media/
These  are a few that we monitored, and hopefully, there will be a few more this week.
Next thing we will focus on – is building applications (we are …

Advertising, Asia, Inspiration, microinfluencer, mobile marketing, online marketing, online media »

[2 Aug 2012 | No Comment | ]

V Ramani- the charismatic media personality from India is no more.
I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles. Absolute shock. He was a little young to go.
Ramani was probably by far the most imposing personality I have met in my career. Tall, bald, with a deep voice and a completely no nonsense attitude.
He was an absolutely polarising personality – but the thing is- you could love him or hate him, but you could never ignore or …

Advertising, Digital Media trends, Hilarious, online marketing, online media, video, web 2.0 »

[8 Jun 2012 | No Comment | ]
Sponsored video: The Fact Checkers Unit series and Content Marketing

What makes for a good video? And how can you integrate it in your marketing agenda? Here is a sponsored video featuring an internationally acclaimed video series

Advertising, Digital Media trends, Inspiration, online media »

[9 May 2012 | 2 Comments | ]

Newspapers and magazines and TV stations create Paywalls. A subject much derided, that, apparently, is the single biggest source of new revenue for these business entities.It is proving to work.
And I agree.
The time for subscription based business models is ripe. The days when people expected all content on the Net to be free are gone.
People are paying for content now. At least the more mature audience.
And if the content creators are asking the question of whether content could be charged for- they are barking up the wrong tree. The question …

Advertising, Asia, Digital Media trends, Events, mobile marketing »

[23 Apr 2012 | One Comment | ]
Mobile Marketing Association: MMA Forum Singapore 2012

MMA Forum Singapore 2012: Smarter Tomorrow
Off to MMA Forum today.
After a long time, hope to be in a conference that enables you to meet thought leaders in the digital space, specifically mobile marketing. (Shoutout and thanks to Rice Communications)
I will be posting some insights from 23rd April’s workshops and hopefully would be attending the next two days intermittently (loads of stuff going on- personally as well as professionally)
Meanwhile in case you are interested- catch an Overview of the MMA Forum Asia, Smarter Tomorrow 2012 by visiting this link.
And if …

Advertising, Digital Media trends, mobile marketing, online marketing, online media »

[6 Mar 2012 | No Comment | ]

Came across this interesting collage for the possibly upcoming trends in Display media.
Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers were still running standard ad formats from the stone ages.
A few years ago, the IAB formalized ad sizes & formats. And that has been both a good and a bad thing.
Good because it helps set expectations and establishes standards. Bad because it commoditizes the display inventory, creates blindness from viewers and obviously and templatizes creativity by putting it …

Advertising, Digital Media trends, Events, Featured, microinfluencer, mobile marketing, online marketing, online media, search engine marketing, singapore, social media, Thought Hack, web 2.0 »

[30 Nov 2010 | 2 Comments | ]
Engagement led marketing- and how digital marketing disciplines could work together

A presentation to make people appreciate that all marketing disciplines need to work together; engagement led marketing thinking is the glue in integrated marketing; and the key steps in drafting an engagement led integrated marketing strategy.

Advertising, Digital Media trends, Events, Featured, online marketing, online media, singapore »

[23 Oct 2010 | No Comment | ]
The Brand Exchange- Value of Brand led advertising and ad exchanges

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer?

Advertising, Digital Media trends, Emerging Technologies, Hilarious, online media, social media, video »

[26 Aug 2010 | No Comment | ]
Rewrite your favorite movie scene

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.