I was on a panel at the Social Networking World Forum Asia  held in Singapore recently.

Podcast: Play in new window | Download (Duration: 14:59 — 13.7MB)

Posting the audio podcast here- will soon follow it up with the video version.

In case the above player does not work for you- here is the direct link to the audio to play online or download to your players: Shalabh Pandey at Social Networking World Forum Asia

The Panel’s topic was

Home entertainment, broadcast television and social media

and the topics covered were:

• The marriage of online video and social media
• How communities can help develop better TV programming
• Using social networks to engage new audiences and expand reach
• Integrating social media within the Television proposition
• Developing pay-tv with web 2.0 applications.

Panelists:

Thorben: CEO Orsiso

Nicolas Colinos, Deputy Sales Director, Eurosport Asia

Shalabh Pandey, Digital Marketing Thinker and Strategist, Singapore

Chaired by Euan Wilcox from The Upper Story (Who did a great job in steering conversations)

The premise or build up was thus:

Premium content and advertising is fast becoming a key strategy allowing social networks to monetize their sites. Viral content distribution has created a valuable new inventory for advertisers and a new business model for the entire media industry.

We look at at content services, the strategy behind there delivery and how this can be developed.

In the audio clip, podcast and video, I have basically cut down the talk to my opinions – so apologies to the rest of the panel members- I will take the first opportunity to upload entire content (runs into 3 GB+ and it is a pain- so had to cut down)

Think about it

Shalabh