Skills of a rockstar planner- Video
Update (27th Nov 2010):
I sat down again watching this video. Want to showcase some of the points made in an upcoming conference I am speaking at. But soon as I finished revisiting the earlier presentation, I chanced upon another clip- from the same company and with the same set of people, albeit seeking communication planners’ opinions on a different perspective- While the previous video talks about in General- the skills of planners- this video talks about the ‘human touch’ (understanding the human condition) that communication planners (to me a communications planner need not only be in an ‘agency’ rather could/should be within the brand company itself. At least the marketing people within the company should have a comms planning outlook.
The video below also, in many ways highlights that marketing planning/comms planning need not be discipline specific. A lot of what is being said here is what the ‘social media proponents’ emphasize too. That mainstream planning is now talking about ‘listening’, ‘feedback’ , filtering the right information, putting in emotions (understand your audience like a comedian does!) and other such dictats- which were probably there a few years ago- but either the scale was too small or the focus was on other issues. This one is more enjoyable and universally applicable.
Especially to someone like me who lays the utmost importance to the seamless ‘inter-marketing-disciplinary’ interaction, this is fun.