Search, Social Media and Instant Gratification
Internet was always about faster access- access to content and access to people.
And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner.
Just when we thought real time location based chek-ins and personalized content dissemination were becoming mainstream and conversation monitoring systems were coming of age- the biggies of the web almost surreptitiously inserted more social, more ‘instant’ features on their interfaces- taking things a step further.
The phenomenon is noteworthy because the net product is more than the sum of its parts.
Shalabh Thinks: Innovation on the web proliferates faster than Moore’s law on processing power of chipsets. Sometimes little steps for the internet can be one giant leap for mankind.
Two examples that caught my attention recently - are Google and Bing- both riding the social wave. And in an unconventional manner (they have been trying their hands at it since some time)- direct integration of Social in search results.
I am already impressed by what Google can do with social features integrated with results on search.
Dig the Realtime function on Google- If you haven’t tried yet- go to Google click on the left hand sidebar- Realtime link- and there you go.
It gives you neat little LIVE updates (mostly twitter)-against pre-defined keywords- and a nice little buzz chart at top right. Right sidebar also mentions key/most shared/important social feeds.
What’s more- they just rolled out their Social Search globally. It leverages publicly available data from sites like Flickr, Twitter (something’s brewing with Twitter and Google it seems?) and other Google sites like blogger, gmail contacts etc- and present it you mapping with your social graph.
Neat. More here in this video:
Along similar lines, Bing from Microsoft – leveraged its alignment with Facebook- and did some stupendous work. And they seem to moving in the right direction in nibbling away some of Google’s search share.
So if you haven’t recently- go to Bing. If you are logged in to Facebook- Bing reads it via cookie identification- and you will see your Facebook pic on top right. This means you can now see your friends recommendations (likes etc) on search results- and they can see yours. If you want to. If not- you could disable the function too.
More from this recent video from Bing:
If you are interested- check out the Twitter maps integration with Bing- real time visualization of tweets on a keyword layered on top of a map. Yoiu could grab a code and embed on your website. All good- except it is a bit buggy.
I had suggested earlier that 2010 would be the year of Systematic Web
I sense that 2011 is the year of the Instant Web
And I predict that 2012 will be the year of the Intent web
By God’s grace, in this field, I haven’t trumpeted empty predictions-give or take a year.
So the next most powerful thing after this wave of instant is easy to guess-It is already happening in many ways- and with unification of data across channels – will become a reality soon- is “The Intent Web”. Services guess your intent based on your past behavior and meta data- coupled with those like you. And serve you content and ads based on guessing what will you do or want next.
The Intent Web.
Or call it what you want- but think about it
Photo credit: http://www.flickr.com/photos/rizzato/3488201179/sizes/s/in/photostream