Attending SMX Singpaore on the 2nd and 3rd of July 2009.

Update here on the proceeding and pictures

Seems like expos and events are getting more and more niche. Though there are bigger ones like Ad Tech that could have been called ‘niche’ a few years back; they now cover a broad spectrum of digital marketing streams.

I attend many events- across all domains but specially in the field of marketing/advertising/digital marketing/technology and internet within Asia- and though many invite me due to my previous stints- only to back off hearing that I no longer work with an agency (like the iMediaConnection summit in Phuket) ; many others also call me out of either having known me, trusting my take on some of the proceedings and many others due to Chasing The Storm.

One such event that I am attending soon is the SMX Singapore.

Search Engine Marketing has been close to me- having executed millions of dollars worth of campaigns for various blue chip clients in both Pay Per Click and Search Optimization campaigns.

I think it is a great leveler where  a relatively small player could take a big giant head on with almost equal chances of acquiring a customer.

Hope to learn from the event and contribute.