I like Optical illusions and I think many of them subtly signify CTSs philosophy of looking beyond the obvious- or looking at things with a different perspective.

While designing and printing CTS business cards on my own, I used this interest of mine to depict the “chasing the storm” attitude. The attitude of looking beyond the obvious, and that of a daring demeanor.

Small businesses need to be on the bleeding edge of innovations and a certain rash, raw energy feel with them. Business cards provide for an opportunity to be different- and are a great marketing tool.

Interestingly, at the start of my business management education, the first off-school project that I did (it was with an agency BTW) required me to analyze a theory behind what is called Escher illustrations- named after the famous optical illusion-abstract painter who painted some genius stuff in his lifetime. More about that later.

Meanwhile- a super cool Optical illusion GermFeed by Samsung from the UK. Enjoy!
[youtube URLRdcnU6Hk]

Now this is a great “GermFeed” example- even though this is clearly a clever form of advertising, it has that power and value that makes it spread- and spread like a yogurt culture spreads in the milk.

It spreads in the advertising/marketing community- because it inspires you and you feel valuable while passing it forward to someone. And it spreads with the general users (and I hope the TG) because they find it ‘cool’ (look Samsung did this clever stuff).

Did you like it? Then I post some more.