Dumb, Deadend sale OR Diagnostic marketing? I have had many real life experiences where business got impacted through Diagnostics than just “closing the deal” Explaining the Decipher-> Validate->Act->Close paradigm

So these are some innovations from India. Not the snazzy, jazzy ones with rock and roll design dudes and savvy business people. No sir. But the ordinary coconot farmer who invents a tree climbing apparatus or a college kid who develops a foot pedal powered washing machine. Real innovators who rose up to everyday challenges they faced and produced something Un-sexy but very cool.

The big wheel of society turns on the fuel of entrepreneurship. It is the biggest, most sustainable and the noblest way to do help the society. How? This is how- Read on…

I classify an underground trend here. There is something unique about today’s generation. They want access to everything. The fact that something is not within reach is just not acceptable to this group…

Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger. I am finding myself at the center of another big change agent role- and a wonderful opportunity…

What is productivity? And how could ‘gaming’ be productive? Quite an oxymoron right? Well, not quite apparently. Sharing this engaging and entertaining video from Jane Mc Gonigal

In today’s “must-have-expensive-private-tuition-otherwise-my-kid/I am- screwed” world, where nothing except crass entertainment and perhaps ample opinions are free, enter Khan Academy.

Privileged to be chairing a day at the “Social Media World Forum” for 23rd September in Singapore.
Will write more about the experience- though for starters- here is my Introduction note for the day…

What makes some people ‘successful’ and others not so much? What are the elements that contribute to being recognized, being well-off and achieving desired objectives?

Watch “A Few Good Men”. Tom Cruise plays the (Premium) Publisher; Jack Nicholson as the DSP (Demand Side Platform) and Randall Rothenberg – the IAB President & CEO is playing…well..himself.