Comments on: Online Videos and creativity on a budget

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By: shalabh

shalabh — Mon, 06 Jul 2009 13:56:52 +0000

Comment from S Yesudas from Vizeum Media over Facebook:
Question is how much do you want them to pay? Unless you value your services and put a tag for it , clients will always negotiate till the last penny …

My reply:
True. And that will always depend on many parameters. However- the cost shifts here- from production to ideation and implementation.
Another major shift is media- or the lack of it. The Brand now has to pay for distributing the content rather than buying media. That calls for a completely a different mind set.
Obviously cost savings are substantial if production and media costs are optimized thus. Of course it will have a bigger debate of reach vs engagement for example

By: Sarrah McLaughlin

Sarrah McLaughlin — Sun, 05 Jul 2009 01:08:37 +0000

This is good stuff.
I also saw an ad recently by a small agency who made a YouTube homepage- and beat the pants off the advertising agencies owned by the big 4.

Will send you the URL over twitter