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Mobile Marketing forum Singapore

Two days of good content and meeting up with good people. Covering some sessions that I liked in particular.
Here are the two days in pictures:

  • Sandy Agarwal from Nokia with a good presentation on “Mobile advertising networks as a full service offering” Sandy Agarwal from Nokia
  • Danilo J Mojica- Director SMART Communications- some really pragmatic talk (in the speaker session as well as the panel discussion he was a part of) on how carriers could adopt and use mobile marketing- with the perspective of his experiences with SMART in Philippines. I have had some interactions with the mobile marketing team at SMART in the past- and found them to be doing the right stuff- they are an example to look at- for any carrier aiming to use mobile marketing seriously Danilo J Mojica director SMART Communications
  • Dilip Mistry from Micrsoft: One of the better presentations of the day. Very relevant, focused and great content- his main slide from the presentation below it. He highlighted a point very very efficiently- a point that I have always believed in, but had to explain the long way. He succinctly defined it in one sentence “think mobility not mobile”

Dilip Mistry from Microsoft

Slide from Dilip Mistry from Microsoft

  • A slide from Andy Zain- Founder of Mobile Monday Indonesia- again a good presentation giving a glimpse on mobile marketing and adoption in Indonesia- special mention to his ‘Price wars’ slides in Indonesia- with jest and impact

Indonesian Mobile Marketing scene

  • Forum on Mobile Marketing realities from an Indian perspective (John Kerr from Edelman as the moderator and Vinay, Sandeep and Ranjan representing the Indian mobile market): I personally thought a lot could have been done in this discussion- lesser impact than I thought could have been there. Sameer from Indiagames pitched in at the end of conversation to make a good point on how mobility in India had a lot more to offer in terms of mobile internet ready phones and adaptation in the Indian market

Forum- A perspective of mobile marketing in India

I again realized how bad the compact digital cameras are when it comes to photo taking in less light- though I like my Panasonic Lumix because of compactness, looks and 25mm lense, it lets me down on videos and photos in less light. Anyhow, hoped to have covered the sessions that I attended and liked.

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