Comments on: Marketing Revisited. Business is marketing. http://chasingthestorm.com/marketing-revisited-business-is-marketing/ Original content, Real opinions. Thu, 10 May 2012 07:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Shalabh http://chasingthestorm.com/marketing-revisited-business-is-marketing/comment-page-1/#comment-2058 Shalabh Fri, 18 Dec 2009 14:03:22 +0000 http://chasingthestorm.com/?p=1827#comment-2058 Great stuff Isman. I like Mnemonics- they are easily understandable- and even if they 'templatize' strategy- they establish a framework to work upon. The 5 Cs as you mentioned- are cool and really do represent a lot in Web 2.0. <br>I think they are good 'attributes' to look at- and maybe should be called "5C Attributes of Web 2.0 Marketing". <br>Actually there is another- quite established set of 5Cs used in marketing planning: Company, Collaborators, Customers, Competitors, and Climate. This is very holistic and very very cool. Will mention in another post sometime.<br>As can be seen, marketing is not ringing someone at Dinner time to sell vaccuum cleaners. That is sales. In your face. And so 1980s ;) Great stuff Isman. I like Mnemonics- they are easily understandable- and even if they 'templatize' strategy- they establish a framework to work upon. The 5 Cs as you mentioned- are cool and really do represent a lot in Web 2.0.
I think they are good 'attributes' to look at- and maybe should be called “5C Attributes of Web 2.0 Marketing”.
Actually there is another- quite established set of 5Cs used in marketing planning: Company, Collaborators, Customers, Competitors, and Climate. This is very holistic and very very cool. Will mention in another post sometime.
As can be seen, marketing is not ringing someone at Dinner time to sell vaccuum cleaners. That is sales. In your face. And so 1980s ;)

]]> By: Isman Tanuri http://chasingthestorm.com/marketing-revisited-business-is-marketing/comment-page-1/#comment-2057 Isman Tanuri Fri, 18 Dec 2009 11:49:02 +0000 http://chasingthestorm.com/?p=1827#comment-2057 Hi Shalabh,<br><br>I believe Kotler said this (and one of the best conviction that 'business is marketing'). It is that marketing does THE one thing that a business needs to survive: marketing creates customer. All other functions or efforts are support or secondary to marketing. I totally believe that because creating valuable customers equates to sustainability to any business, big or small.<br><br>On another note, I am beginning to think another set of marketing mix is of more relevance in the Web 2.0. That is the 5 Cs of marketing, namely: Customer, Content, Consistency, Connection and Community :) I have a blog post in me on that, will discuss further! Hi Shalabh,

I believe Kotler said this (and one of the best conviction that 'business is marketing'). It is that marketing does THE one thing that a business needs to survive: marketing creates customer. All other functions or efforts are support or secondary to marketing. I totally believe that because creating valuable customers equates to sustainability to any business, big or small.

On another note, I am beginning to think another set of marketing mix is of more relevance in the Web 2.0. That is the 5 Cs of marketing, namely: Customer, Content, Consistency, Connection and Community :) I have a blog post in me on that, will discuss further!

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